Sevilla-based Liceo de Farmacia, a pharma-tech startup, announced on Monday that it has announced €500K in a pre-seed round of funding led by Brighteye Ventures.
The funds will enable Liceo de Farmacia to invest in R&D and further develop new tools to help pharmacies stay up-to-date and become increasingly competitive.
“We are thrilled to have Brighteye Ventures by our side in this new phase of growth and expansion beyond Spain. This is an important step for us in our mission to offer high-quality training to pharmacists and it shows that we are on the right track,” says Jose Lozano, CEO of Liceo di Farmacia.
“We have big ambitions for Liceo, such as reaching Latin American market, where we are already getting our first clients,” says Lozano.
Collaboration with Brighteye
The Spanish company has also collaborated with Brighteye to expand to the European and Latin American markets.
Brighteye will help Liceo de Farmacia train on how to improve the patient experience. It will also apply sales techniques in the pharmacy context, and improve general pharmacy operations via business management
Javier Baquero, co-founder of Liceo de Farmacia and a pharmacy holder says, “Pharmacy professionals must constantly update their knowledge and skills as it is a sector that evolves and changes rapidly. At Liceo, we help them acquire and reinforce those skills and knowledge, and we do it easily and attractively for the user, through a practical training method.”
“We have an expert team in new technologies that work every day to create digital tools for pharmacists. We use gamification techniques to keep the users motivated and help their business grow,” adds Baquero.
Liceo de Farmacia: Training pharmacy professionals
Led by Jose Lozano Liceo de Farmacia is an online training platform for pharmacy professionals.
The Spanish startup has a multidisciplinary team of professionals with experience in the pharmaceutical, technological, telecommunications, and marketing sectors.
Liceo de Farmacia says it has already trained hundreds of pharmacists, and entire pharmacy teams across the country. It has gained the trust of major players in the Spanish pharmaceutical sector.
The Spanish company intends to launch Liceo Jobs.
Upon training and equipping a pharmacist with their platform and digital tools, they could connect them with pharmacies that need to recruit qualified professionals.
The investors
Brighteye Ventures is an Edtech venture capital fund. Leveraging experience and relationships in tech, education, media, and VC, the company looks for startups at the intersection of learning, entertainment and creativity.
Investing at Seed and Series A stages, we help portfolio companies refine their product, build partnerships and scale across geographies.
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