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8,463 articles · Business

Business

Booking.com runs well over a thousand simultaneous A/B tests at any moment from its Amsterdam headquarters, on an experimentation platform engineers built in the mid-2000s and have patched continuously without ever fully replacing, and a single button colour test passed into company folklore as the change that reportedly earned more than its first three years of trading combined

Inside Booking.com's Amsterdam engineering floors, a homemade experimentation framework from 2007 quietly runs tens of thousands of parallel A/B tests, turning fractions of a percent into billions in bookings.

Business

Adyen processes payments for Uber, Spotify, eBay, and Microsoft from an Amsterdam canal house where the engineering team still eats lunch at a single long table, and the company went public worth €7 billion with fewer staff than a midsize hotel

Adyen processes payments for Uber, Spotify, eBay and Microsoft from a 17th-century Amsterdam canal house where engineers still share one long lunch table — and went public at €7 billion with fewer staff than a midsize hotel.

Business

Norway's sovereign wealth fund owns roughly 1.5% of every listed company on Earth, and the team that decides how it votes on 9,000 annual shareholder resolutions is smaller than the staff of a single Oslo restaurant

Norges Bank Investment Management runs the world's largest sovereign wealth fund, holds roughly 1.5% of every listed company on Earth, and processes 9,000 shareholder meetings a year with a corporate governance team you could fit around three dinner tables.

Business

The UK's Online Safety Act gives Ofcom the power to fine platforms 10% of their global revenue, which for Meta alone would be over $16 billion, and the enforcement unit responsible for issuing those fines has fewer than 50 staff

The UK's Online Safety Act gives Ofcom theoretical penalty powers larger than the GDP of small countries. The team that actually issues those fines has fewer than 50 staff — and Meta is now in the High Court trying to shrink the formula.

Business

Rolex has no owner because of a 1945 foundation a grieving widower built after his wife died — and it's now the company's sharpest competitive weapon

When Hans Wilsdorf's wife Florence died in 1944, the Bavarian-born founder of Rolex built a Geneva foundation that has owned every share of the company since 1960. Eight decades later, that grief-born structure is the reason Rolex can under-produce, never discount, and out-think every shareholder-owned competitor in luxury.

Business

DuckDuckGo just had its biggest install surge in years after Google killed the AI opt-out

DuckDuckGo, the privacy-focused search engine that has spent more than a decade unable to crack Google's grip on the U.S. market, just recorded a 30% surge in installs after Google unveiled its AI-first Search overhaul at I/O — six consecutive days of double-digit growth, including across a Memorial Day weekend when the company typically sees a traffic dip.