Belgium’s Cowboy wants you to ‘Cross’ city limits with its first all-road e-bike: Specs, price, features and more

Brussels-based Cowboy, a designer and manufacturer of electric bikes, announced the launch of Cross, a ‘first all-road bike’.

Adrien Roose, co-founder and CEO, says, “Cowboy was born in the city, and we designed Cross to make every city greater. We have innovated around the riders’ wants and needs by increasing range, adaptability and adding suspension.”

“Our riders can go further and think bigger in terms of where their bike can take them. Cross brings the benefits of owning a Cowboy to a whole new audience; adventurers who want more versatility, more fitness, more freedom.”

“E-bike sales will surpass car sales in Europe by 2030, and Cowboy is leading the charge of this transport revolution; building the favourite model of transport in every home, offering more reasons than ever to get out of the car and into the open air,” adds Roose.

Cross: Everything you need to know

Cross, with its inverted front fork and seat post suspension, can handle city cobblestones and rough terrain. It boasts a new battery with 50 per cent more capacity, offering up to 120 km range.

Cross’s removable battery, made in Denmark, boasts a 540Wh capacity. This translates to a 60-120km range and a 3-hour charging time. Cross is available in three new metallic, satin colours: Lava (cool, dark grey), Mushroom (warm, earthy grey), and Moss (sophisticated green).

Cowboy reports that Cross offers an inverted front fork and telescopic seat suspension for a smooth ride, premium pedals for enhanced grip, and larger 60mm tires for varied terrains. With an integrated rear rack, it offers a 140kg load capacity.

Cross also introduces advanced software connectivity, prioritising the bike and rider’s health and well-being. New Live Challenges motivate riders, while “Check My Bike” diagnostics ensure optimal performance for every ride.

Alongside anti-theft “Find My Bike” technology, features like “Share My Ride” and “Predictive Alerts” enhance safety and peace of mind.

Cowboy co-founder Tanguy Goretti says, “The Cross e-bike offers a connected experience that goes beyond the norms of e-biking, packed with hardware and software innovation.”

“Connectivity is crucial for two reasons; it ensures both the health and well-being of the rider and their bike while enriching the riding experience. At Cowboy, we’re not just selling bikes; we’re selling fun.”

“Our commitment to rider-centric innovation is focused on amplifying this enjoyment and we cannot wait for our rider community to see what we have in store this year. The message is clear: come ride with us.”

Currently, Cross offers two frame designs, step-over and step-through, embodying Cowboy’s signature minimalist aesthetic.

Launching with an early bird price of €3499 (regular retail price €3999) and including Connect software as standard, Cross is available for order starting March 20th through Cowboy.com, Cowboy Brand Stores, and select independent retail partners.

Brief about Cowboy

Founded in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is an e-bike startup that incorporates design, affordability, and technology to connect owners to their bikes through an app, featuring a secure key, live stats, and GPS tracking.

The company’s mission is to power riders to map their own paths, through mindful movement that benefits all. In 2022 Cowboy became the first e-bike maker to achieve B-corp status.

Cowboy has customers in over 2,500 towns and cities across Europe and the US. It is currently operational in Austria, Belgium, Denmark, France, Germany, Italy, Luxembourg, Netherlands, Spain, Sweden, the UK, and the US.

Remembering Karim Slaoui!

Karim Slaoui, co-founder of Cowboy, passed away at the age of 36. His journey was tragically cut short by a rare form of cancer, synovial sarcoma, against which he valiantly fought since 2019. 

Synovial sarcoma is a rare cancer that affects the tissue surrounding joints.