Lisbon, Portugal-based MyLads offers sports collectables connected with Augmented Reality, letting users interact with their teams, players, and stadiums just by using their smartphones. Currently, the startup is working with known international football teams on the planet – the four mega-clubs and one national federation team including SL Benfica, Sporting CP, FC Porto, Portuguese Football Federation, and Atlético Madrid.
MyLads raises Seed funding
In a recent development, MyLads announced that it has raised €7.6M in its Seed round of funding. The round was led by Riva Technology and Entertainment (RTE), to leverage tech areas (new AR experiences and others), and attract new international clients.