Sander de Klerk and Melle Schellekens, founders of The Good Roll, say, “We are so proud that we are really showing together with our loyal subscribers and customers that we can change the world with something as simple as toilet paper.”
In September 2022, the startup raised €779,556 in crowdfunding on the CrowdAboutNow platform to accelerate marketing efforts and expand its team.
The Good Roll says that the funds will help the company to further expand its operations in the UK as well as Netherlands and Germany, increase production capacity, and potentially explore new markets.
Investing in sustainable and environmentally conscious businesses like The Good Roll can be a great opportunity for individuals or organisations looking to align their investments with their values.
More than 3,000 people have already invested in The Good Roll. The company had its best monthly income ever in July, over €500K, and anticipates generating at least €7M in sales this year.
About The Good Roll
Founded in 2017, The Good Roll aims to disrupt the toilet paper market by manufacturing toilet paper from an alternative raw material instead of wood pulp – Bamboo.
The company lets users become co-owner of The Good Roll for just €150.
According to the company, the right kind of bamboo is a fantastic raw material for making super strong and soft toilet paper. The Good Roll carefully selects small farmers with bamboo on their land and trains them to handle their land and bamboo carefully and wisely.
The company’s local teams then cut and harvest the bamboo so that it grows back to a level where it can be cut again within 12-24 months without any damage.
The Good Roll built its first factory in Ghana in 2021 with the cooperation of national and local governments (with the Netherlands Enterprise Agency and Rabobank Foundation).
The factory manufactures toilet paper from bamboo, simultaneously giving employment to locals.
In 2022, the brand was chosen as a Creative Dutch brand and can officially call itself the first B-corp toilet paper brand in the Netherlands.