Ctrl secures €8.1M for its AI-powered workspace to free up revenue teams from manual, tedious work

Ctrl, a London and Tel Aviv-based startup that empowers revenue teams to combine data from different platforms to create their own custom workspaces, announced on Thursday that it has secured $9M (nearly €8.14M) in a fresh round of funding. 

Omri Sagzan, co-founder of Ctrl, says, “We’re thrilled and humbled to see our users spreading the word about our platform to colleagues and friends; It’s been a major factor in our growth so far. As we continue to expand, we’re always looking for ways to improve and add new features that make workflows even better.”

Currently, the company uses a freemium business model that enables any company to sign up and use its essential features. With the raised funds, Ctrl aims to boost its scaling and expansion plans and release the complete Beta version.

Simplify and automate customer-related tasks

Ctrl mentions in a statement that studies show salespeople spend upto 40 per cent of their time updating CRM records, logging calls, managing emails, and performing admin tasks.

These activities fail to increase revenue and divert revenue teams’ attention from crucial tasks like prospecting, developing relationships, and closing deals. 

This is where Ctrl steps in.

Founded in 2021 by Omri Sagzan and Aviv Nahum, Ctrl is an integrated workspace that frees revenue teams from spending hours on repetitive manual tasks around clients. It brings together all the pieces required to complete a workflow and helps to execute it. 

In addition, Ctrl also claims to address one of the most urgent issues facing organisations today: the expanding tech sprawl.

Currently, the sales process is managed by customer-facing teams using siloed software and a variety of methods. These flawed procedures result in data becoming dispersed or lost, which causes inaccurate predictions, missed opportunities, and dissatisfied consumers.

Compatible with several applications, including Hubspot, G Suite, Salesforce, and Slack, Ctrl condenses the plethora of programmes into a modern UI, streamlining various operations.

Additionally, it also harnesses the power of artificial intelligence (AI), allowing teams to quickly change CRM fields, tasks, notes, and follow-up emails, and hence, empowers them to spend more time with customers and prospects.

CEO Omri Sagzan says, “We envision a world where people don’t have to spend countless hours staring at a computer interface, bogged down by manual tasks that drain their productivity and creativity.”

“We believe that the majority of these tasks will be automated, taking just seconds to complete. Our team is on a mission to make this vision a reality, and with the support of our investors, we are poised to revolutionise the way people work.”

Investors in this round

The round was led by LocalGlobe and Earlybird.

Dig Ventures and Jibe Ventures, alongside Angel investors, including sales leaders from Slack, Intercom, Personio, and Celonis, also participated in this round.

LocalGlobe claims to be EMEA’s successful investor in unicorns at seed stage, and one of a family of four funds from EMEA lifestage tech investor Phoenix Court. It has backed 14 unicorns at seed stage in EMEA, including At-Bay, Motorway, Travelperk and Zego.

Earlybird Venture Capital backs early-stage European companies and supports them through their growth and development phases by providing funding, strategic support as well as access to an international network and capital markets. The firm has €2B AUM across all fund streams.

Dr Andre Retterath, partner at Earlybird, says, “Sprawling tech, siloed software, and inefficient, manual processes are pushing businesses and their Revenue teams to a breaking point. Ctrl’s solution strips away hassle and hurdles to empower businesses to deliver the very best experience for customers and their teams, and to gain a competitive advantage.”