Copenhagen-based Deepdots (formerly Magic Feedback), an AI platform focused on automating customer feedback analysis, has secured €5.5M in Seed funding.
Dawn Capital, a European B2B software investor, led the round, which included Maki.vc and angel investors, including Geeta Schmidt, former CEO and co-founder of Humio.
Geeta Schmidt, Angel investor, says, “Deepdots is rewriting the book on how companies gain competitive advantage, improve NPS scores and win customers by transforming massive amounts of customer feedback into prioritised analysis and recommendations.”
“The unique focus that Deepdots has towards building a highly scalable solution with data lineage makes this one of the few AI native products that enterprises can rely on.”
Transforming customer feedback into practical insights
Founded in 2023 by Nima Vali Rajabi and Francisco Arias, Deepdots offers a platform that uses AI models to collect, analyse, and act on customer feedback in one system.
The platform handles feedback at scale and produces results with accuracy comparable to human review, reducing manual effort for customer experience and product teams.
Traditional enterprise tools either require manual input or rely on AI assistants with low performance. Deepdots replaces these systems by integrating feedback collection, analysis, and action in a single workflow.
The platform supports AI-driven surveys for real-time response analysis and insight generation. It integrates with systems such as Intercom, Zendesk, and HubSpot, and is used by companies including Matas, NREP, and Culligan.
Co-founder and CTO, Arias, says, “In August 2023, we made the decision to move to our own proprietary in-house models to meet growing demands for control, quality, and privacy. Since then, we’ve continuously optimised our models, and today we’re proud to deliver human-level accuracy, without compromising on privacy or safety.”
“Every company we work with gets their own dedicated model, stored on a private server. This allows us to train each model with its unique business context in mind, without any risk of data being shared or cross-trained across clients.”
Norman Fiore, General Partner at Dawn Capital, adds, “Deepdots is ideally positioned to capture the multi-billion dollar ‘Voice of Customer’ market, and has the potential to become a category leader in AI-driven customer experience management.”
“Nima and Francisco are inspiring, ambitious and have a clear vision – and they have gathered a highly talented team to help take them to the next stage. We are proud to be supporting them as they scale.”
Founders Nima Vali Rajabi and Francisco Arias bring experience from Google, where they developed products that generated $100M in revenue and received multiple Google Impact Awards.
Capital utilisation
Deepdots will use the funds to grow its team, open a second office in Barcelona, and expand its platform, which supports the voice-of-customer lifecycle from data collection to action.
The goal is to help enterprises manage feedback and take steps based on it within a single system. The company claims that its surveys reach over 4 million people annually in Denmark alone.
Deepdots co-founder and CEO, Nima Vali Rajabi, says, “Customer feedback has always been one of the richest sources of insight, yet unlocking its value at scale has remained painfully manual and fragmented.”
“At Deepdots, we are building the AI infrastructure that turns every piece of feedback into a clear and actionable insight, instantly. Whether it is millions of reviews, surveys, or support tickets, we help companies close the customer feedback loop in real time and make smarter decisions faster.”
“We have rebranded to Deepdots because we felt it reflects what we do: help our customers connect the dots in their data to unlock deeper insights.”
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