Belgium’s martech scaleup and Salesforce partner DESelect secures €4.74M to expand in the US and Europe



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Antwerp-based DESelect, a marketing technology scaleup, announced that it has raised $5.5M (approx €4.74M) in its Seed round of funding in less than two years since its inception. The raised capital will help to speed up the company’s global expansion.

DESelect is an official Salesforce partner and is specialised in offering marketing data enablement solutions for Salesforce Marketing Cloud. DESelect and Salesforce collaborate in several ways. For instance, DESelect is published on the Salesforce AppExchange for Marketing Cloud.

Investors and capital utilisation

The round was led by Adjacent, a New York-based investment fund. Federico Larsen, co-founder of Copado which recently announced reaching “unicorn status”, and the founders of Showpad are among a number angel investors who invested in this round.

With this deal, Nico Wittenborn, the founder of Adjacent will join DESelect’s board. Additionally, Sam Gutmann, the CEO of OwnBackup, a cloud data protection platform company, will also join as a member of DESelect’s advisory board.

Speaking on the development, Anthony Lamot, founder and CEO of DESelect says, “With the capital injection of $5.5M, we want to accelerate our international expansion. We are opening an office in Austin, Texas, this year; earlier than planned. I expect it to be up and running at full speed early next year.”

“We will also expand our team significantly in the US and Europe; as we plan to quadruple our headcount in the coming 12 months or so. In tandem with the recent update from Salesforce, showing that the market potential continues to grow tremendously for Marketing Cloud partners, we see immense growth opportunities for DESelect,” adds Lamot.

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What does DESelect offer?

Founded by Anthony Lamot and Jonathan van Driessen, the company’s mission is to enable marketers to manage their data easily through solutions built for the Salesforce Marketing Cloud.

Jonathan Van Driessen explains, “DESelect Segment, where it all started for us, remains our flagship product. But we noticed that while customers were using the segmentation capabilities extensively, they were far from managing all their data in the Salesforce Marketing Cloud. That’s how we came up with the idea of a code-free integration solution that allows marketers to quickly and easily connect other data sources (CMS, CRM, e-commerce, etc.).”

DESelect’s flagship product claims that it enables marketers to launch campaigns 23 per cent faster and reduce time spent on managing data by 52 per cent on average. 

Recently, the platform expanded its products with DESelect Connect – a code-free solution to integrate external data sources and DESelect Search – a free search engine embedded in the Marketing Cloud to help its users instantly find any object or data extension.

In the recent past, DESelect announced surpassing an Annual Recurring Revenue (ARR) of €1M. Some of its customers include Volvo Cars Europe, HelloFresh, and T-Mobile among others.


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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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