Dixa raises $105M for its customer engagement platform; plans to quadruple its engineering team by 2022-end

Denmark-founded customer engagement platform Dixa has raised $105M (nearly €88.5M) in Series C funding led by General Atlantic. The round also saw participation from existing investors such as Notion Capital Project A and Seed Capital.

The startup claims to have doubled its revenues YoY and has raised more than $155M (€130.7M) in funding to date with backing from Notion Capital, Project A Ventures, SEED Capital and recently from General Atlantic.

With this funding, Tom Hussey, Vice President in General Atlantic’s Technology sector focused on B2B software, will join the Dixa Board of Directors, and Christine Kang, Vice President at General Atlantic, will join as a Board Observer.

Fund Utilisation

With the proceeds, the startup Dixa plans to invest in product development, including potential new acquisitions (following Dixa’s acquisition of Melbourne-based Elevio in January 2021) and also aims to quadruple its engineering team by the end of 2022. Additionally, the company will focus on significantly scaling Dixa’s global presence.

“For today’s customers, channels have ceased to matter. The way they engage now is holistically blended into what is called ‘multiexperience’. This is how we’re empowering brands to continuously stay true to their values,” says Mads Fosselius, founder and CEO of Dixa. 

About Dixa

Founded in Copenhagen, Denmark in 2015 and launched to market in 2018,  tech startup Dixa enables companies to remain connected with customers in a simplified manner across new and existing touchpoints such as messaging, live chat, email or voice. It basically creates value for brands and customers in a conversational, friendly, and engaging way.

In February, the company acquired the Australian knowledge platform startup, Elevio to empower agents as well as customers with AI-optimised knowledge base and contextual experiences.

“The profitability and efficiency mindset that has been the industry standard for years simply helped brands keep up with customers. That was the omnichannel approach in technology, but its time has passed. In response to a major shift to value in consumer behaviour, brands need a truly agile, productivity-enhancing tech stack that evolves with customers and doesn’t lag behind. This is how we shift from transactional, tickets-based customer service to value-added customer engagement. That’s what we are offering to our customers so they stand out and create long-lasting business value through Customer Friendship™,” says Fosselilus.

It has offices in Copenhagen, London, New York, Berlin, Kyiv, Tel Aviv and Melbourne.