Dutch-based Sendcloud to acquire Italian shipping automation platform isendu

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Eindhoven-based Sendcloud, an e-commerce shipping platform, announced today its intent to acquire isendu, an Italian shipping automation platform serving more than 1,000 online businesses.

Both companies have reached a mutual agreement on the principal terms of their acquisition, which is anticipated to be finalised by the end of Q3, 2024.

Aim of the acquisition

Isendu enables merchants to streamline shipping processes, generate labels quickly, monitor shipments through a unified interface, and enhance post-purchase customer experiences, aligning with Sendcloud’s goal to transform global shipping solutions.

Rob van den Heuvel, CEO and co-founder of Sendcloud, says, “Shipping is the biggest expense in e-commerce, yet it remains the primary bottleneck to growth.”

“While most online stores lack the power of e-commerce giants like Amazon and Zalando, consumers still expect the same level of service and experience. isendu shares this belief, aligning perfectly with our mission to solve shipping globally.”

“We look forward to officially welcoming isendu as part of Sendcloud and will offer them our full support every step of the way.”

- A message from our partner -

The European B2C e-commerce industry, with an annual turnover of €741B and growing by 13 per cent annually, is experiencing substantial growth. However, shipping continues to pose challenges for merchants due to complexity and high costs. 

Isendu, founded in 2019, has aimed to enhance e-commerce for small- and medium-sized businesses, aligning with Sendcloud’s comprehensive shipping platform tailored for e-commerce needs.

Lando Barbagli, CEO and co-founder of isendu, adds, “Recognising the disparities in e-commerce, we launched isendu in 2019, intending to help small and medium-sized merchants improve their e-commerce experience.”

“Building on Sendcloud’s decade of experience serving over 25,000 customers, we are confident we have found a strong partner to continue our work. Before joining Sendcloud officially, we will collaborate closely with Rob and his team to ensure we continue delivering top-notch shipping experiences for our customers and partners.”

Sendcloud: A shipping platform for e-commerce

Sendcloud is a complete shipping platform designed for e-commerce, empowering retailers, marketplaces, and fulfillment companies to scale their operations and provide “great shipping experiences”. 

By centralising and automating the entire shipping process—from label printing to branded tracking updates and returns management—Sendcloud enables businesses to optimise their shipping operations while meeting customer expectations profitably. 

With backing from Softbank and serving 25,000 companies across Europe, Sendcloud aims to tackle global shipping challenges.

Brief about isendu

Founded in 2019, Florence-based Isendu is a platform that transforms e-commerce management by integrating all sales channels with express couriers and enhancing post-purchase activities for online sellers. 

Through its dashboard, isendu simplifies order management across multiple sales channels and offers real-time shipment tracking. 

It optimises customer satisfaction and boosts e-commerce sales through advanced conversational marketing solutions via WhatsApp, driving new sales opportunities and supporting the growth of online sellers.

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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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