Dutch medtech scaleup Active Cues launches a new campaign to mark the role of technology in healthcare

Dutch medtech scaleup, Active Cues won hearts of everyone and also the top prize at the EIT Digital Challenge awards under the category Digital Wellbeing in October 2018. Notably, the Dutch scaleup got awarded for its care innovation device Tovertafel.

Tovertafel is a little box that offers games specially designed for people with dementia and adults with a learning disability.

Active Cues launches new campaign!

Now, in an attempt to create more awareness toward the issue and address the role of new technologies in healthcare, the Utrecht-based scaleup has initiated a new campaign  — ‘power of innovation.’

According to Active Cues, the campaign aims to create millions of happy moments in care, worldwide with the help of technology. To be more specific, the company aims to create 10 million happy moments in healthcare by 2025.

How technology benefits!

The crux of the campaign is a photo exhibition showcasing how technology creates moments of happiness between caregiver and client. During the opening manifestation of the national e-health week, Erik Gerritsen, Secretary General at the Ministry of Health, Welfare and Sport of Netherlands, opened the exhibition and kicked off the campaign.

In order to support the initiative, the scaleup built a community of technology companies, healthcare institutions, education and everyone who recognizes the importance of technology in healthcare. This company was founded by Hester Le Riche, Mathijs Konings, Sjoerd Wennekes, and Sjoerd Wennekes.

Tovertafel: All you need to know

Active Cues developed Tovertafel, a little box that can be mounted on the ceiling above the dining room table of a daycare or home care. Inside the box, there’s a high-quality projector, infrared sensors, speakers and a processor that work together to project games on the table. The Tovertafel offers games specially designed for people with dementia and adults with a learning disability. The games were developed particularly for the target groups in order to stimulate physical and social activity.

Mathijs Konings, CTO of Active Cues, explains: “There is now a lot of negative attention towards healthcare: it is about risks, costs, work pressure and staff turnover. Our mission for 2019 is to redirect this attention to the role of innovation in these themes. New techniques and ideas provide more job satisfaction and connection, attracting more and other groups to the sector. We emphasise the beautiful moments in healthcare and the role technology plays in it”.

Founded in 2014, Active Cues is headed by co-founder Sjoerd Wennekes and Mathijs Konings. This scaleup has now grown from five to 45 people in almost five years, is aimed at stimulating physical, social and mental activity for people with cognitive challenges. The first Tovertafel is the result of PhD research by Hester Le Riche to break apathy through the activation of people in the later stages of dementia.

With the growth support by the EIT Digital Accelerator – Active Cues aims to enter new international markets and spread even more blissful moments all across Europe.

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