Apple’s CEO Tim Cook just made a huge promise to The Netherlands

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Tim Cook is Apple’s CEO. We all know that. He kicked off StartupFest Europe in The Netherlands with a bit of boring fireside chat with special startup envoy Neelie Kroes on technology, entrepreneurship and Apple’s future. But in the end, he had a little surprise for the excited Amsterdam crowd at the packed Beurs van Berlage.

Rude Dutch question

Neelie Kroes forwarned him, a rude Dutch straight forward question would come. The special envoy asked for a commitment towards young kids being able to learn how to code. Cook mentioned this is what we need to guarantee the future of technology.

Free up Apple Developers

“Can we ask you to free up some of the most talented Apple developer to help childeren in The Netherlands learn how to code?”, Kroes asked.

No if’s and but’s, Cook’s answer was without hesitation: “Yes.”

*applause*

It’s an interesting commitment, which will raise a lot of questions. Will actual Apple engineers come over to keep Cook’s promise?

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Picture: Happitech founder Yosef Safi Harb met with Apple CEO Tim Cook before the talk.

 

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Remco Janssen

Remco Janssen founded Silicon Canals in 2014 and is its CEO and publisher, responsible for partnerships and business development. He is an expert in digital media, covering European startups, scale-ups, and venture capital. In the past, he founded Proudly Represents, the Netherlands’ first communications and PR agency for tech startups while mentoring hundreds of them. Prior to that, he worked at Europe’s first food order website, Urbanbite, and was a football journalist for Dagblad De Pers. He holds a Bachelor’s degree in Journalism from the University of Applied Sciences Utrecht.

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