Italian startup Everli, a marketplace for online grocery shopping, raises €22M

Milan-based Everli, a marketplace for online grocery shopping, announced on Thursday that it has secured an additional €22M in its Series C round of funding. The round was led by new investor United Ventures, an Italian venture capital firm specialising in investments in digital technologies.

In March, 2021, the company had raised $100M (nearly €90.42M) in its Series C round led by Verlinvest and others.

About the investor

Since 2013, United Ventures has partnered with over thirty technology startups and scale-ups, supporting their growth and international expansion process. Currently, the firm has €300M in assets under management in two early-stage (UV1 and UV2) and one growth (UV T-Growth) venture capital funds. The firm’s portfolio includes twenty companies across Italy, UK, Switzerland, Israel, and the US.

Everli is the third company to enter the portfolio of United Ventures’ fund UV T-Growth, which focuses on highly innovative growth-stage companies.

Capital utilisation

Everli claims that the investment will help accelerate the company’s existing international expansion plans and continue to drive forward its mission to build Europe’s ‘most-loved’ grocery marketplace.

Fedrico Sargenti, CEO Everli, says, “Everli has successfully expanded internationally in recent months, making great progress securing international retailer partnerships which are going to help us grow even faster. We are very excited to have United Ventures on board to further accelerate these opportunities in the short term, but also from a longer-term perspective the experience and history they have are going to be invaluable as we continue to scale.”

Everli initially announced its Series C funding last year and claims that, since then, expanded into France and the Czech Republic; won additional retail partnerships with retailers such as Kaufland, Carrefour and Casino; hired new key leadership; and grew and developed its team and capability in areas such as tech, product, operations, marketing and finance.

Marketplace for online grocery

Founded in 2014 by Enrico Pandian, Everli says it is on a mission to help people simplify their life when shopping for groceries. The company’s dream is to bring just the best parts of grocery shopping directly to its customers’ homes.

Headquartered in Milan, Everli has offices in Paris, Verona and Warsaw, and a team of more than 300 people. The company has created more than 100 partnerships with retailers and CPG companies, providing flexible employment for over 3,000 shoppers.

Everli has so far fulfilled grocery orders for more than 4 million deliveries in 135 cities in Italy, France, Poland, and the Czech Republic, partnering with retailers such as Lidl, Carrefour, Conad, Coop and Kaufland. 

The company’s delivery model enables customers in small and medium density areas to do their same-day delivery of large basket grocery shopping conveniently via the Everli app or website. Supermarket partners benefit from an affordable, fast solution to quickly offer an online and home delivery service that reaches high-value customers and builds loyalty.