Finnish startup Cambri bags €8M to help major brands predict product launch success through AI

|

|

Last update:

Helsinki-based Cambri, an AI consumer insights and innovation platform, announced recently that it has secured €8M in a fresh funding round.

With this round, new investors who participated, including Octopus Ventures and S4S Ventures, joined existing investors, such as The 98, OpenOcean, and Spintop Ventures.

The Finnish company will use the funds to scale its AI-powered insights platform used by major brands to predict product launch success.

 “The new funding from these two experienced investors underscores the dramatic value our proprietary AI models drive for our customers, and will significantly support our expansion,” says, Ben Harknett, Cambri CEO.

Cambri: Making every product launch a success

Led by Ben Harknett, Cambri’s AI technology addresses a major industry problem — the high failure rate of product launches.

The company’s proprietary AI engine predicts the likelihood of a product’s success and also provides actionable insights to help improve products before launch.

According to the company’s claims, its AI models are two to three times more accurate than traditional methods.

This enables its customers to regularly achieve over 80 per cent prediction accuracy for product launch success, contributing to Cambri’s 146 per cent year-over-year ARR growth.

Currently, household food and beverage brands such as Carlsberg, Coca-Cola, and Nestle use Cambri’s AI engine.

 “Cambri excels at providing timely and innovative research solutions across the innovation cycle. They’ve helped us increase speed to deep and very actionable insights and I’m looking forward to continuing to grow our partnership. Everyone says you can only pick 2 from good, fast, and affordable…with Cambri, I get all 3.”​ says Billy Fletcher, Global Director of Human Insights for Emerging Categories, The Coca-Cola Company​.

The investor

Octopus Ventures, part of Octopus Group, is one of the most active venture capital investors in the UK and Europe.

The firm manages £1.8B and is investing in more than 200 businesses, focusing on the companies solving three of the world’s biggest problems: building a sustainable planet, empowering people, and revitalising healthcare.

 “We’re excited about Cambri’s potential to drive significant efficiency gains and successful product launches for a wide range of businesses. The pace of their growth, and the strength of their international partnerships, are testament to the value being generated by their proprietary AI models. We’re looking forward to seeing what they do next,” says Constanza Diaz, Investor, Octopus Ventures

S4S Ventures is a venture capital firm that invests in early-stage companies focused on transforming the Marketing and Advertising sector through digital innovation. 

The firm focuses on four principal areas: Martech, Adtech, Data Technology, and Creative Technology/AI.

Its investment portfolio includes companies providing solutions for programmatic advertising, data warehousing, content development, and artificial intelligence.

“Innovation is at the heart of corporate growth, but it is notoriously hard to achieve – 95% of the nearly 30,000 products introduced each year fail. When long-established consumer brands with impressive innovation track records such as Coca-Cola and Carlsberg are using Cambri’s AI-powered platform to drive their product innovation, this technology is capable of huge impact.” Sir Martin Sorrell, Executive Chairman at S4 Capital Group and Co-founder at S4S Ventures.

“The legacy market research market is ripe for disruption. Cambri’s unique data sets and AI model have transformed an outdated and inaccurate process into a superpower for household consumer brands. Enterprise skepticism about the true value of AI to their day-to-day operations may be valid across many current use cases – but Cambri stands out as an exception delivering clear and actionable value.” Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures.

Topics:

Follow us:

Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

Featured eventsBrowse events

Current Month

November

12nov6:00 pm8:00 pmLe Wagon Afterwork: Discover the world of Data and AIStart your journey by attending the free workshop in Amsterdam

20nov5:00 pm8:00 pmDutch at Slush | 4TU. (Deep) Tech Drinks

27novAll Day28The 3rd Annual London Climate Technology Show

December

No Events

Share to...