Valencia-based Flowww, a software company focused on optimising daily operations for aesthetic medicine, healthcare, and beauty businesses, has closed a €4M funding round.
This is the company’s first investment round, led by Swanlaab Venture Factory and Bonsai Partners, with participation from Sabadell Venture Capital.
A software for optimising daily operations
Founded in 2007 by Natalia Villora and Germán Oltra, Fowww is a vertical software solution that unifies operations on a single platform for businesses in aesthetic medicine, beauty, and healthcare.
The software includes features such as an intelligent agenda, digital invoicing, stock management, automated marketing, and data analytics.
It also offers specialised modules, including Flowww WhatsApp and customised web applications, to support commercial conversion and transactional efficiency through digital channels.
The platform enables businesses to improve revenue by 40 per cent and optimise profitability by 20 per cent.
Flowww operates in 17 countries and serves 3,500 clinics. It manages over 13 million appointments and processes an annual transaction volume of more than €300M. The company has a team of 70 professionals in offices in Spain, Mexico, and Brazil.
Capital utilisation
With its first investment round, Flowww aims to expand in Europe and continue its expansion in Latin America through strategic partnerships, building on its collaboration with Odella in Mexico.
Natalia Villora, CEO of Flowww, says, “We are at a pivotal moment for the company, where our track record demonstrates that Flowww effectively addresses key challenges in growing an aesthetic medicine, healthcare and beauty business.”
“We are capable of driving direct profit margins with highly productivity and marketing-focused tools, providing the best vertical solution for the market. For this reason, and after years of being a profitable company funded by our own resources, we feel we have surrounded ourselves with the best partners to take an exponential leap into the global market and open new sectors focused on business growth with highly qualified support.”
Investors supporting Flowww
Verónica Trapa, General Partner at Swanlaab, commented: “At Swanlaab, we are committed to Flowww in this new phase of expansion and consolidation. Its ability to convert large private healthcare chains into loyal clients demonstrates the great potential of its technology in the enterprise and mid-market segments.”
“We believe this is the perfect moment to accelerate its growth in key markets such as Mexico, Spain, Italy and Latin America, as well as its strategic return to Brazil. Natalia’s vision and her focus on monetisation, customer success and data exploitation position Flowww on the path of global leaders like Zenoti and Mindbody.”
“We are convinced that with this round, Flowww will become a key reference in the digital transformation of the aesthetic medicine, healthcare and beauty sectors.”
Founded in 2014, Swanlaab Venture Factory is a private equity fund manager that operates with an international team based in Madrid and Tel Aviv. The firm specialises in B2B investments in high-tech and agrifood tech sectors, leveraging its entrepreneurial experience to support business growth.
Martí Escursell, Managing Partner at Bonsai, adds, “At Bonsai Partners, we share Flowww’s vision and are excited to participate in this new phase alongside our partners Swanlaab and Sabadell. The combination of its innovative product and multidisciplinary team uniquely positions the company to continue capturing a global market with exceptional growth potential.”
“Moreover, Flowww is part of a select group of verticalised B2B software companies that successfully serve both enterprise and retail clients—something that, from our experience, represents a distinct competitive advantage.”
Bonsai Partners is a VC fund with over 20 years of experience in European tech investments. It has backed more than 120 investments, supporting the growth of marketplaces such as Idealista, Wallapop, and Glovo, as well as software companies like Lodgify and e-commerce businesses like Exoticca.
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