Paris-based Mago, a provider of AI tools empowering creators to transform and stylise any video, announced on Tuesday that it has secured €1.5M in a pre-seed funding round from Atlantic Labs.
The latest capital injection will enable the French company to expand its team and accelerate development, with a market launch planned for early 2025.
Mago: Specialising in AI-powered video transformation and stylisation
Founded by Alvaro Lamarche Toloza and Aleksandr Spirin, Mago is a software that utilises AI to transform and stylise videos. It is specifically designed for professionals in the creative industry.
The company builds upon Aleksandr Spirin’s open-source video style transfer project — WarpFusion, which garnered over 150 million views on social media and has been used in leading professional productions ranging from series to music videos.
The company’s mission is to empower creators to enhance any video, whether it is live-action footage or 3D animations, with a variety of aesthetic styles.
“Think of it as a universal filter for professional video, offering complete creative control and freedom,” explains Alvaro Lamarche Toloza, Mago co-founder.”
“Our technology can instantly transform live footage into animation, oil paintings, or any visual style while maintaining professional-grade quality and consistency,” adds Lamarche Toloza.
The software provides an easy-to-use yet advanced interface for AI workflows, enabling creators to change the style and look of any video.
“By accelerating production pipelines, we empower creators to do more with less, while preserving human creativity. Our goal is to amplify creative capabilities, not replace them,” adds Alvaro Lamarche Toloza.
The company plans to have both subscription-based (SaaS) and on-premise options, as well as a free version. Future updates will include support for popular tools like Unreal Engine and Blender.
The investor
Based out of Berlin, Atlantic Labs is a European first-round investor. Since 2013, they have led over 150 first-round investments, backing category creators such as Soundcloud, GetYourGuide, Clue, Vimcar, Zenjob, Choco, Wandelbots, and Again.
“Mago’s approach to transforming video production with AI is a game-changer for creators. Alvaro and Aleksandr are seasoned creative professionals, they know the challenges that exist and have a strong vision. We’re excited to support the Mago team as they take this technology from France to the world,” says Alice Bardon Catineau, Atlantic Labs.
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