Germany’s Flip secures €24.7M in Series A extension round to grow its AI tools for deskless workers

Stuttgart-based Flip, a software scale-up focused on frontline operations, announced a $28M (nearly €24.70M) Series A extension. The round was co-led by existing investors LEA Partners, HV Capital, Notion Capital, and Roland Berger.

Nils Seele, Partner at LEA Partners, says, “In the age of AI, the way we access and interact with business processes is fundamentally changing. Long gone are the days of fragmented tools; it’s now time to focus on intelligent bundling in a central platform.”

“The Flip team is working on this vision with impressive energy and expertise. That’s why we’re doubling down on our commitment. We want to enable every employee to work in a radically better way.”

Jos White of Notion Capital, adds, “Through integrations and the use of AI, Flip is becoming the intelligence layer between an organisation and its people – automating workflows and generally enabling much more efficient and engaged work. We are very excited to be doubling down and making a further investment in the business.”

In 2022, Flip raised $30M in its Series A round. With the latest extension, the company’s total funding to date exceeds $60M.

The AI-powered employee app

Flip was founded by Benedikt Brand while he was a trainee at Porsche. He started the company after observing a communication gap between the headquarters and factory floor teams. This experience led to the creation of a platform aimed at companies with many deskless workers—those without fixed office locations. 

Flip focuses on digitising all points of interaction between these workers and their organisations, helping teams in HR, communications, and operations to improve daily workflows and focus on essential tasks.

In recent years, the company has formed partnerships to support digital transformation within companies, including a collaboration with Boston Consulting Group that produced a 2024 study on addressing deskless labour shortages through technology. 

Since its founding in 2018, Flip has been adopted by over 500 companies, including McDonald’s, Rossmann, Bosch, and Porsche. The platform has been developed in collaboration with customers and is supported by a team of 160.

In 2024, Flip acquired The Bot Platform, a UK-based company that had worked closely with Meta and served clients like Coca-Cola and GSK. This acquisition added low-code, AI-driven tools to Flip’s platform, enabling HR and communications teams to automate processes such as onboarding, employee engagement, learning, and recognition.

Capital utilisation

Flip plans to use the funds to advance its work in artificial intelligence and support business growth.

At its Berlin event, Flip Forward, Flip announced new investment to support the next phase of ‘Flip Intelligence’, an AI-powered solution that automates shift planning, knowledge management, feedback collection, and onboarding. 

The solution combines knowledge transfer with automation to increase productivity, reduce process risks, and support employee engagement. Flip’s AI functions operate within the platform without relying on external tools.

Benedikt Brand, founder and CEO of Flip, says, “The trust shown by our existing investors is a strong signal of confidence. It demonstrates their belief in our mission and their commitment to supporting us on this journey. With this momentum, we’re ready to shape the next era of AI-driven work.”

He adds, “There’s still huge untapped potential in digitalisation — especially for deskless teams, where AI can significantly boost efficiency and improve both management and worker retention.”

“We chose to extend our Series A funding because the opportunities ahead are too good to ignore. From unlocking powerful product enhancements to delivering even greater value for our customers, we’re all in. Most importantly, we’re doubling down on our promise: exceptional service that drives real, measurable efficiency.”

Flip appoints SVP Global Sales

Flip is also focusing on global growth. It is working with international clients including Sixt Norway, Ben & Jerry’s Australia, the Australian Football League (AFL), and the School of Rock. To drive this growth, the company has appointed Simon Eck as SVP Global Sales.

Eck previously led EMEA sales at Staffbase and has experience in international B2B SaaS sales.