Berlin-based trawa, an electricity provider and AI-powered software company, has secured €24M in Series A funding led by Headline.
Based out of San Francisco, Headline is a VC firm that’s active in 7 cities around the world. The VC’s early-stage funds are based in the US, Europe, Asia, and Brazil, and invest locally.
The company’s San Francisco-based Growth Fund invests globally from Series B and beyond, working in collaboration with our Early Stage Teams.
Some of the VC’s portfolio includes — Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka.
Christian Miele, General Partner at Headline, says, “Europe’s re-industrialization will be driven not just by more innovative manufacturing, but by innovation in infrastructure. Energy is at the core of that. trawa is building the backbone of this new industrial era by giving companies the tools to take control of their electricity consumption. In an increasingly volatile world, where energy prices are a decisive factor for competitiveness, trawa empowers European businesses to remain competitive, sustainable, and resilient. This isn’t just good for the industry; it’s valuable for Europe’s economic sovereignty.”
Other participants include Norrsken VC, the impact fund of Klarna co-founder Niklas Adalberth, and existing investors Balderton Capital, Speedinvest, and AENU.
Berlin-based VC Magnetic and Tiny VC from London are also among trawa’s shareholders.
Fund utilisation
With this funding, the German company aims to accelerate its growth and invest in brand development.
trawa says the focus will remain on product and service — powering industrial and commercial businesses not only more affordably and flexibly, but also more sustainably and transparently.
The capital will also support the expansion of trawa’s integrated B2B solution for energy supply, energy management, and flexibility control.
David Budde, co-founder and CEO of trawa, says, “For many European SMEs, high energy costs are no longer a temporary issue but a serious competitive disadvantage. At trawa, we combine access to affordable, sustainable electricity with intuitive energy management and intelligent consumption control, including battery integration. This new funding enables us to further develop our solutions and help companies significantly cut their electricity expenses. In doing so, we’re creating a more cost-effective and digital customer experience than traditional energy providers.”
trawa: Optimising energy consumption
Founded in 2022 by David Budde, Max Lüddemann, and Robert Quick, trawa is a data-driven electricity provider simplifying and professionalising energy procurement and management for mid-sized businesses.
The company offers tailored access to electricity by combining all available market products, including direct power purchase agreements (PPAs) with solar and wind farms.
With this, the German company specifically targets decision-makers at businesses with annual electricity costs of at least €100K who need a clear, user-friendly solution to efficiently monitor consumption and manage costs.
Consequently, this lowers costs and accelerates renewable energy adoption, without the need for government subsidies.
To analyse consumption profiles, identify savings potential, and create optimized energy portfolios, trawa uses AI-powered software.
This approach enables companies to unlock procurement efficiencies and, when combined with energy management and control solutions, achieve up to 30% in annual savings.
In Germany, trawa already supplies more than 100 commercial customers across over 3,000 locations – including the Martim hotel chain, rail operator Flixtrain, textile manufacturer SETEX, electronics retailer Conrad, and numerous other hidden champions from various industries.
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