Istanbul-based Getir, an instant grocery delivery company, announced on Wednesday that it has acquired FreshDirect, a New York City-based online grocery delivery company from Ahold Delhaize USA, the largest grocery retail group on the East Coast.
The deal is expected to be closed within this month.
The announcement comes a few months after Getir decided to withdraw its operations from Spain, Italy, and Portugal.
After the closing of the acquisition, FreshDirect will retain its brand name and operate out of its facility in the Bronx, New York City. Customers of both FreshDirect and Getir will continue to receive the same level of service as before.
FreshDirect: Freshest and highest quality food
FreshDirect is an online grocery store that was founded in 2002 to provide the freshest and highest quality food to its customers.
The company is focused on creating unique food experiences and offering simple, healthy solutions that can improve their customers’ daily lives.
The company is based and headquartered in the Bronx and serves the greater New York tri-state area. As a local New York City brand, the company is an integral part of the food culture in the city.
Acquisition’s purpose
Getir’s acquisition will create significant synergies between the two companies and highlight Getir’s strategic ambitions to expand in the United States.
With access to Getir’s advanced technology and operational footprint, FreshDirect will provide faster services to its customers, who will also benefit from the convenience of Getir’s quick delivery service.
Additionally, FreshDirect will allow Getir to expand its fresh product range, making it more attractive to New York customers.
10-minute grocery delivery
Founded in 2015 by Nazım Salur, Serkan Borançılı and Tuncay Tütek, Getir is a technology company that operates in retail and logistics.
The company claims to have revolutionised last-mile delivery with its 10-minute grocery delivery proposition. It delivers a selection of 2000 everyday items to its customers within 10 minutes, 24×7.
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