These are the top global tech PR agencies for startups in 2023

The role of PR has evolved over the years, and as a result, the growth of PR agencies globally has been on the rise. 

In today’s interconnected world, public relations (PR) agencies have become essential for businesses looking to maintain and enhance their brand image.

PR agencies are responsible for creating and executing strategic communication plans that help organisations communicate effectively with their target audience.

Growth of PR agencies

The growth of PR agencies can be attributed to several factors, including globalisation, the rise of social media, and the increasing importance of reputation management. 

As more businesses expand their operations globally, the need for effective communication with diverse audiences becomes increasingly important. 

PR agencies have the expertise and resources to help companies navigate cultural and linguistic differences and effectively communicate their message to different audiences.

Secondly, the rise of social media has created new opportunities for PR agencies to reach wider audiences. With billions of people using social media platforms, companies can leverage these channels to engage with customers and build brand awareness.

Typically, PR agencies work closely with their clients to understand their business objectives, target audience, and brand image to create customised plans that align with their goals. 

PR agencies can help businesses develop and execute social media campaigns that are tailored to their target audience, ensuring that their message is heard by the right people.

The role of PR agencies has also become more critical in crisis management. 

In the age of instant communication, companies need to respond quickly and effectively to any crisis or negative publicity. 

In this case, PR agencies help companies develop crisis communication plans, provide media training, and manage communications during a crisis to minimise damage to the brand’s reputation.

The importance of PR agencies cannot be overstated. 

Building brand reputation is no easy task

As a startup founder, you know that getting your brand out there and building your reputation can be a daunting task. 

With their expertise and resources, PR agencies can help you navigate the tricky waters of media relations and communication, while also helping you to build your brand identity and reach a wider audience.

If you’re considering working with a PR agency, it’s important to choose one that understands the unique challenges faced by startups. 

At Silicon Canals, we understand the importance of finding the right PR agency to work with. That’s why we’ve compiled a list of the top global PR agencies, all of which have a proven track record of success working with startups. 

From media relations to content creation, these agencies can help you to build your brand and achieve your business goals.

Mercury Global Partners

Founder and CEO: Mindy M. Hull

Mercury Global Partners (“MGP”) is a boutique international tech and lifestyle PR firm that provides expert-level strategic counsel and a full range of PR services that drive measurable, quantifiable results for B2B and B2C startups, scale-ups, and publicly traded companies.

MGP’s highly collaborative, agile senior team creates and executes bespoke PR strategies and campaigns that position its clients as market leaders in their respective sectors. 

The company’s sector experience runs deep: AI & ML (including NLG, NLP, and NLU), health tech/healthcare, biotech, agtech, foodtech, sustainability (ESG, climate tech/energy/EV), enterprise/big data/SaaS, telecom, cybersecurity/privacy, consumer tech, IoT, sensors, fintech, mobility, nanotech, battery tech, CX, and more.

The MGP team includes PR professionals with in-house, boutique, and big agency experience, former marketing executives, and former tech journalists from tier-one U.S. and international media. 

The firm has excellent media, analyst, and influencer relationships, combined with a strong track record of securing tier-one media coverage, speakership invitations to the world’s most prestigious tech and trade conferences such as CES, MWC, SXSW, Web Summit, Collision, Tech.eu, and TechCrunch Disrupt, and producing winning submissions for highly prized awards such as CES Innovation, SXSW Innovation, MWC GLOMOs, TIME100 Best Inventions, Edison Awards, and WEF Tech Pioneers.

What do they offer?

• Media Relations, 
• Narrative Development/Positioning 
• Branding, 
• Go-to-Market Strategy 
• Company Launches 
• Product Launches 
• Funding Announcements 
• Thought Leadership and Content Creation 
• Analyst Relations 
• Influencer Relations, 
• Social Media 
• PR projects for CES, MWC, SXSW, and other tech, business, and trade conferences
• Media Training, 
• Crisis Communications 

Deliberate PR

Founder(s)/managing director: Benjamin Webb

Deliberate PR is a leading communication agency based out of London that ensures Nordic, American, and European startups and scaleups make the news in the UK, US, and the English-speaking world.

Deliberate supports consumer-facing concepts alongside greentech, fintech, deeptech, cybersecurity, and hardware clients.

What do they offer?

With a 25-strong team operating in the UK and US and securing high-impact exposure across English-language business, technology, trade, and consumer titles and broadcast outlets, Deliberate PR offers news-driven editorial media support for B2C and B2B startups with worthwhile stories. 

This company has one of the UK’s most impressive records of responding to emerging news themes: turning them to a client’s advantage through providing spokespersons, corroborating data, or case studies. 

The London-based PR agency also has a division dedicated to devising creative angles – often in partnership with academic institutions or charities – that put a company’s functionality, founders, or users at the heart of news agenda-setting stories. 

As an extension of its key team member profile-building and thought leadership work, Deliberate arranges for clients to participate in major US and European conferences. 

Deliberate also brings international journalists to meet with clients in their home countries and cities to understand how their cultures and societies have contributed to their innovation.

Some noteworthy clients include Babbel, Fishbrain, Otovo, SumUp, HappyOrNot, GetYourGuide, Oslo Business Region, and Summa Equity.

Ecology Media

Founder(s)/managing director: Georgia Hanias

Ecology Media is another leading brand and communications consultancy based out of London. 

Ecology Media specialises in coming up with creative and innovative ideas that help to establish a strong presence and reputation for the world’s most popular companies, NGOs, and entrepreneurs. The agency works independently and with strategic global partners to ensure that the ideas are executed flawlessly.

Currently, the agency focuses on emerging technologies such as fintech and Web3. 

What do they offer?

• Media Relations 
• Crisis communications 
• Content writing 
• Branding 

Goldsmith Communications

Founder(s)/managing director: Ben Goldsmith

Goldsmith Communications is a strategic communications consulting firm for technology companies, venture capital funds, and corporate innovators. 

The company is on a mission to work with the best companies and investors to help them build a differentiated and strategic position in the market to cut through the din. 

What do they offer?

• Develop news-agenda 
• Plan and draft thought leadership work 
• Help clients build their stature 

Edelman

CEO: Richard Edelman 

Edelman is a global communications firm that partners with businesses and organisations to evolve, promote and protect their brands and reputations. 

With a team of more than 6,000 professionals working in over 60 offices worldwide, Edelman has established a reputation for delivering top-notch communication strategies that enable its clients to lead with confidence, act with certainty, and earn the trust of their stakeholders.

From developing strategic communication plans and messaging frameworks to executing campaigns across various channels, Edelman offers a range of services that are tailored to meet the specific goals and objectives of its clients. 

What do they offer?

• Business Marketing
• Brand marketing & communications
• Brand journalism
• Business transformation
• Commstech
• Corporate reputation
• Crisis and reputation risk
• Data security & privacy
• ESG
• Experiential marketing
• Financial communications
• Influencer marketing
• Media Relations
• Performance marketing and more

Nara Communications

Founder(s)/managing director: Nick Baines, Andrew Skinner-Shah

Nara Communications is on a mission to tell meaningful stories for meaningful companies. This London-based agency aims to raise the profile of technology startups and scaleups in the international media. 

This bootstrapped agency employs 15 people who know how to correctly tell a brand’s story. This PR agency believes that press exposure within relevant, high-impact publications is one of the most valuable marketing channels available to any startup.

Nara works with clients worldwide – from London to Stockholm, New York to Cape Town – and across various technology verticals such as sustainability, VC, D&I, fintech, gaming, and more.

What do they offer?

• Secure speaking slots at the world’s most prestigious conferences (including Slush, TechCrunch Disrupt, Web Summit, and The Next Web Conference) 
• Search Engine Optimisation 
• Social media services
• Crisis communications

Weber Shandwick

CEO: Gail Heimann

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. The company was formed in 2001 by merging the Weber Group and Shandwick International and BSMG.

The PR agency has a diverse team of experts who specialise in various areas of communications, including branding, digital strategy, public affairs, crisis management, and more.

What do they offer?

• Strategy & Analytics
• Creative, design, and content
• Public relations and marketing
• Organisational transformation
• Reputation and leadership

FieldHouse Associates

Founder(s)/managing director: Cordelia Meacher

FieldHouse Associates is a communications agency focused on working with high-growth tech businesses and entrepreneurs, their investors, and the ecosystem around them. 

The London-based agency uses consultancy, integrated communications, and connections to help businesses from all corners of that community achieve their strategic and commercial goals.

FieldHouse works with several startups and scaleups (at every stage of their funding journey and business lifecycle) as well as with several of the UK’s top VC firms and possesses expertise in a wide range of sectors – from healthtech to fintech, edtech to adtech, AI/ML to AR/VR, mobility, space, the future of work, and more. 

What do they offer?

• Media Relations 
• Media training 
• Positioning and messaging workshops 
• Investor deck analysis 
• Crisis communications 
• Insights and thought leadership,
• Events, awards, and speaker programme 
• Social media management 

Clarity PR

Founder and CEO: Sami McCabe 

Clarity is a digital marketing and communications agency that operates on the belief that technology can be a force for positive change in the world. 

Clarity aims to build a new kind of agency that works with the most exciting people and clients on the planet.  

The PR agency works with a wide range of clients, from small startups to titans, and uses its expertise in digital marketing and communications to help them reach their target audience and achieve their business objectives.

What do they offer?

• Digital and Social Media Strategy 
• Public Relations 
• Public Affairs 
• Performance Marketing 
• UX Design & Development 
• SEO 
• Paid Search 
• Events & Conference Management 
• Insights and Analytics 

CEW Communications

Founder(s)/managing director: Cathy White

CEW Communications is a European strategic communications agency for scaling tech businesses and the companies that support them, including VCs. 

The PR agency works with startups challenging traditional industries using technology, specialising in B2B, PropTech, FinTech, InsurTech, SaaS, VC, and startup initiatives. 

To date, the agency has worked with and advised over 350+ companies.

What do they offer?

• Public Relations Strategy 
• Messaging 
• Press Office 
• Funding & Fund Announcements 
• Speaking Opportunities 
• Awards & Events 
• Consultation & Training 
• Influencer Engagement 
• Social Media & Content 
• Thought Leadership 
• Crisis Comms 
• Media Training

PRLab Hub

Founder/s: Matias Rodsevich

PRLab is an integrated PR agency based in Amsterdam, specialised in growing tech startups and scale-ups.  

This forward-thinking agency believes in using the full marketing mix to achieve results in PR and beyond.

Rather than relying on traditional PR tactics, PRLab Hub uses out-of-the-box thinking to create newsworthy moments and content that drive leads for their clients. 

They work in a lean and agile manner, always striving to inspire and create change.

The company says that they work proactively with clients to achieve its goals, taking into account the constantly changing nature of the tech industry. 

What do they offer?

• PR strategy 
• Internal comms
• SEO services
• PR funding
• Media training
• Digital PR

Tonka

Tonka is a Berlin-based PR and communications agency that serves a diverse clientele that includes startups, medium-sized companies from all over Germany, and large international corporations.

The agency focuses on wide-ranging topics, data-driven communication, and an interdisciplinary approach. Tonka’s deep understanding of the media landscape is one of its biggest strengths. 

The PR agency reads, watches, and listens to everything that is relevant now and will be relevant in the future, allowing them to set the course for their clients’ positioning. 

Tonka prides itself on its innovative approach to public relations, which is based on rethinking established methods, especially in connection with other disciplines.

What do they offer?

• PR
• Content Marketing
• SEO
• Social Media
• Influencer Marketing
• Graphic Design
• Copywriting