Amsterdam’s GoDutch appoints Bas Prass as its Chief Marketing Officer: Know more

Bas Prass, a partner at ACE, announced recently that he has taken the role of Chief Marketing Officer (CMO) at GoDutch Banking, a company that has recently entered the banking industry with a focus on fairness, and transparency.

“A few weeks ago, I had the pleasure of chatting with Thomas Vles, who recently launched his new banking company, GoDutch Banking. They’re taking a revolutionary approach to business banking, prioritising fairness and transparency while delivering an exceptional customer experience,” says Prass in a LinkedIn post.

With over 15 years of entrepreneurial experience, Prass has encountered various challenges within the banking sector and aims to make a substantial impact.

“Together with Thomas, the team, our partners, and our users, we’re set to disrupt the industry. Although I only started two weeks ago, I’m already amazed by our growth and the overwhelmingly positive feedback from our customers,” adds Prass.

Within just 2.5 months of its launch, GoDutch has organically acquired 1,500 users, he claims in the post.

GoDutch: Introducing fairer approach to business banking

Based out of Amsterdam, GoDutch is pioneering a different approach to business banking.

The Dutch company is on a mission to redefine the concept of “fair banking” by prioritising transparency, social responsibility, and environmental sustainability.

At its core, GoDutch provides transparency by disclosing its income sources and redistributing a substantial portion back to its users, the community, and the planet, all while delivering an exceptional banking experience.

The Amsterdam-based company pledges transparency by revealing all income sources and sharing up to 70 per cent of its total banking income with its users.

The company achieves this through a range of business banking packages, from a free account that shares 10 per cent of the income to pay packages that increase the revenue share up to 70 per cent.

The higher the package fee, the more features it includes, and the higher the revenue share for users.

In June, Silicon Canals interviewed Thomas Vles, the founder of GoDutch, as a part of our “New Kid on the Block” series to learn more about the company’s humble beginnings, commitment to fair banking practices and sustainable practices, and much more. You can read it here.