Hamburg-based Heyflow, a no-code platform that empowers marketers to create interactive website experiences, announced that it has closed $16M (approximately €14.75M) in a Series A round of funding.
The investment was led by European early-stage tech venture capital firm Singular. Before this round, Heyflow closed $6M in funding in 2021, led by Project A Ventures.
Raffi Kamber, founder of Singular, says, “We’ve followed Heyflow’s journey for a long time and we’re excited to see how the team has executed as well as the growth of the company.”
“By strategically focusing its R&D on addressing previously unmet needs in disparate software, Heyflow has emerged as the comprehensive, all-in-one solution empowering customers to effortlessly generate conversions at scale.”
“Undoubtedly, Heyflow is at the forefront, pioneering a new era in efficient and impactful conversion optimisation for companies,” adds Kamber.
Capital utilisation
The proceeds will fuel Heyflow’s expansion, moving towards an AI-driven future where the platform automates tasks, sets up campaigns, and generates leads through integrated customer insights and analytics.
Heyflow, since its 2021 Seed round, has expanded to a team of 50, serving 2,000+ customers in 60 countries across diverse industries.
The funding will also advance Heyflow’s vision of achieving conversions on autopilot, making campaign building and funnel optimisation “seamless” for businesses of all sizes.
Amir Bohnenkamp, Heyflow CEO, says, “Heyflow’s recent funding milestone propels us into a future where conversions are created on autopilot, and AI innovation seamlessly orchestrates impactful lead generation for companies.”
“Heyflow’s steadfast dedication to advancing our product, introducing cutting-edge features, and expanding into new markets positions us at the forefront. This commitment allows us to sculpt the ever-evolving landscape of lead generation and conversion rate optimisation.”
The no-code conversion platform
Founded in 2020 by Dustin Jaacks and Amir Bohnenkamp, Heyflow offers a platform that allows companies to build, design, and integrate interactive clickflows without any coding required.
The platform simplifies customer interactions through customisable templates and drag-and-drop interfaces, making it accessible even to non-technical users.
Heyflow empowers organisations to enhance user experience and elevate conversion levels by creating personalised, interactive clickflows for sales, marketing, and recruiting purposes within a few hours.
The platform is used by companies like Rocket Mortgage and BCG Digital Ventures.
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