After acquiring Dutch-based Scoupy, Swiss money app Woolsocks acquires Amsterdam’s Hiiper

Utrecht-based Effective Media & Marketing (EMM), the holding company of Scoupy founders Geert Luyendijk, Jeroen Lubbers, and Valentijn Bras, is selling its majority stake in Amsterdam’s Hiiper to Woolsocks AG.

Woolsocks, a Swiss money app, was created to help people regain control through smart technology. It simplifies financial management and empowers users to take charge of their financial well-being.

Brief about Hiiper

Founded in 2016, Hiiper is a data and insights company with access to a representative panel of Dutch consumers who share their purchase data daily, including receipts and bank transactions for both online and offline spending. 

This comprehensive data allows Hiiper to map household budgets, assess B2C market trends, and analyse consumer behaviour. The company provides actionable insights and purchase-based audiences for online targeting. 

Over the past two years, Hiiper claims to have rapidly expanded and now serves leading retailers and suppliers across various B2C sectors.

Aim of this acquisition

In 2022, EMM sold Scoupy, the largest cashback app in the Netherlands, to Woolsocks, which merged it with its platform. During that deal, Woolsocks founders Jasper Anderluh and Niels Klok became minority shareholders in Hiiper. “That was completely logical given our shared ambition,” says Hiiper’s MD, Joep Smeets.

“Hiiper creates unique insights products for retailers and manufacturers from anonymised and aggregated purchase data, which it obtains from consumers through receipts and via PSD2 (‘open banking’). This was done in collaboration with Scoupy. Merging Woolsocks and Scoupy only expanded the possibilities for Hiiper.”

“With this next step, we can more quickly realise the full potential for further growth of Hiiper. As Hiiper’s management team, together with the broader team of Hiiper, we are very pleased with this step.”

“Woolsocks is already active in several European countries. You can therefore expect that we will soon offer our data propositions not only in the Netherlands but also in other countries, such as Belgium, France, and Germany.”

Carlos Valenzuela, the group CEO of Woolsocks AG, adds, “Understanding consumer behaviour in the broadest sense and being able to act on it forms the basis of our proposition to retailers and brands. With hard evidence in the form of anonymised and aggregated bank transactions and receipts, we can directly show our clients the success of our activities.”

“By aggregating and analysing all purchase data from consumers, you can learn a lot and start predicting consumer buying behaviour very shortly after the purchase, across every industry.”

“This combination of timeliness and dynamics between retailers and industries is fundamentally different from established data propositions, with sources such as claimed consumer behaviour or sales data from a limited number of individual retailers. This allows our clients to act much faster on more relevant learnings.”