Paris-based Homa, a company that specialises in the publishing, user acquisition and monetisation of mobile games, announced on Wednesday that it has raised $100M (approximately €102.85M) in a Series B round of funding.
Since its inception in 2018, Homa has raised a total of $165M. The company had raised $65M in its Series A round. And since then, it claims to have been able to expand its teams with more than 160 individuals, developed and reorganised technologies under “Homa Lab”, and sustain outstanding growth rates of +117 per cent YoY.
Investors in this round
The investment was co-led by Quadrille Capital and Headline, with the participation of Northzone, Fabric Ventures, Bpifrance, Eurazeo, and Singular.
Jonathan Userovici, Partner at Headline, says, “Homa is building the go-to platform for game creativity. Creators can focus on letting their imagination go and creating their dream game. Homa makes sure they can compete with the big and well-funded studios with equal means. Not only have Daniel, Olivier, and the team built super strong tools to ideate, publish, acquire users and monetise better and faster. They also understand the data and science behind trends and help others benefit from them. When Homa grows, a thousand others around the world grow with it.”
Capital utilisation
Homa says it will use the funds to scale its business through investments in tech and data products, tapping into a global talent pool, executing new partnerships, and doing strategic acquisitions.
The company says Homa Lab will be a key area of investment, with significant releases expected to add further value to the creators’ toolkit in the coming months.
Daniel Nathan, co-founder and CEO of Homa, says “This new round of funding is a testament to the boundless ambition of our team. Homa’s technology is helping game studios of all sizes elevate their potential, starting by working on the right idea, speeding up production, making better decisions with data, and distributing their app across the world. We are excited to help many more studios and to connect players with amazing gaming experiences.”
A platform for creating and publishing mobile games
Founded in 2018 by Daniel Nathan and Olivier Le Bas, Homa creates tools that help game creators to be more productive at each stage of the app creation and publishing process. With the help of Homa’s tools, the company says that game creators can work more quickly than ever before — the majority of games are being created in a matter of weeks rather than months — and boost their chances of success.
Homa Lab makes this speed possible, thanks to the publisher’s tech platform that delivers market insights, ideas, analytics, and A/B testing capabilities to studios. On the same platform, creators can start utilising Homa Lab to construct their first prototype, monetise it, and optimise the growth of their first hit.
Since its inception, Homa has published more than 80 games, which have been downloaded by over 1 billion people across hyper casual, arcade idle, casual, and board genre categories, and continues to develop its footprint in the mobile gaming environment. Among these games, Merge Master was launched in January 2022, which, the company claims, has become the most downloaded mobile game in the world.
Collaboration with Sorare
In order to create new experiences in the web3 realm, Homa has partnered with web3 gaming giant Sorare. This cooperation allows virtual worlds and economies to be owned and managed by their creators, contributors, and participants — basically reimagining how artists may provide value to game players.
Homa wants to create a world of interconnected games and offer fans ownership of their favourite Homa characters, like Valentine from SkyRoller, who has a 255K TikTok following.
Max Mersch from Fabric Ventures says, “The Homa engine has enabled developers and studios to produce hit games with a data-driven toolbox focused on optimising core game loops and monetisation. Having worked with the likes of Sorare, Decentraland and Axie Infinity, we are convinced that introducing digital assets into mobile games is the next major evolution that will create entire virtual economies and bring the first billion users to Web3.”
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