Social media management platform Hootsuite acquires Luxembourg-based Talkwalker: Here’s why

Vancouver-based Hootsuite, a social media management platform, announced on Monday, that it has acquired Talkwalker, a Luxembourg-based AI-powered social listening solution.

“We have had listening for years. But it was industry standard, just like everyone else’s. While that worked then, the industry is entering a new era of social media performance,” says Irina Novoselsky, CEO of Hootsuite. 

“To achieve this, we’re building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination of the world’s best insights technology,” adds Novoselsky. 

Talkwalker: Helping brands understand their customers

Talkwalker is a company that provides consumer intelligence services, helping brands to better understand their customers. 

The company combines social analytics and AI technology with expertise in handling unstructured data and employs a team of insights analysts and data storytellers from around the world. 

The company aims to help brands make decisions that put consumers at the center, enabling them to innovate more effectively, create successful campaigns, and improve customer experiences. 

To date, the company has helped over 2,500 brands to build stronger relationships with their customers and accelerate their brand growth.

“By bringing together two category leaders, businesses will, for the first time, have a social media performance engine to turn insights into action into impact—all fueled by AI,” says the company.

Hootsuite x Talkwalker: The benefits

The partnership between Hootsuite and Talkwalker promises customers a range of benefits. 

By utilising predictive analytics and social intelligence, users can anticipate cultural trends and enhance brand visibility within broader conversations. 

Moreover, the integration facilitates lead generation by understanding audience intent and optimising outreach efforts. 

With global listening coverage spanning over 100 social networks and 150 million websites, businesses gain invaluable insights into their online presence. 

The collaboration also offers BlueSilkTM GPT, an AI built for social marketers from a data set exclusively built from billions of real-time, unsampled data from across the web and social.