London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M



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Based out of London, Simba Sleep is a mattress e-commerce startup mastering the ‘simplicity of sleep.’ In the latest development, the sleep technology company has secured $24 million (approx €21.5 million) led by the Cartesian Capital Group. Back in 2017, the company secured €45 million Series B as well. 

The company is planning to use the investment to accelerate its growth in Canada and China and expand its reach in core markets. Founded by 

James Cox and Steve Reid in 2015, the company is now operational in nine countries across Europe, Asia, and North America.

Simba is the most superior mattress in the world, a unique combination of 2,500 conical pocket springs and responsive memory foam. This UK company aims to bring the importance of sleep back into focus, and help everyone wake up winning. 

Started with a team of five, the company has grown into an organization of a hundred and fifty-five with a sleep lab and training rooms. The company took data from 10 million sleepers, designed over 70 prototypes – using that information that works for every body type. 

As per the company claims, “We fine-tuned every inch, from smaller, lighter pocket springs made especially for us to a unique air-flow cooling layer that’s changed the game for overheating.” In less than four years, the company has achieved sales of 750,000+ sleep products worldwide.

- A message from our partner -

Commenting on the deal, Steve Reid, CEO, said, 

In 2019, we cemented our position as the world’s most five-star reviewed mattress brand with over 80,000 five-star online reviews. Our focus remains on not just becoming the world’s number one sleep brand but changing the way the world thinks and feels about sleep, for the better.

Peter Yu, the Managing Partner at Cartesian Capital Group, commented, 

With tenacity, nimbleness, and discipline, Simba’s leadership has successfully steered the company through challenging market environments. Simba’s innovations and proprietary technology create a uniquely attractive value proposition and a truly global appeal.

Main image credits: Simba Sleep

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