London’s All Good Things bags €2.9M to accelerate sustainable fashion movement: Here’s how

London-based All Good Things, an independent retailer that exclusively sells pre-loved, fragmented, or repaired clothing, announced on Monday that it has secured a £2.5M (approximately €2.9M) equity investment in a Series A round of funding.

The capital was provided by Souter Investments in conjunction with a broad base of experienced retail industry alumni, including Ben Barnett (former CEO, TFG London), Helen Williamson (former MD, Whistles), Charlie Atterton (former CEO, Jigsaw), John Egan (former CEO, Dune), and Lee Harlow (former MD, TFG London).

With the new investment, All Good Things intends to accelerate its growth and bring its concept to a wider audience.

Keith Bristow, Chief Executive of All Good Things, says, “The growth of All Good Things has been a labour of love for the team. Establishing a new, sustainable retail concept has involved a considerable journey, and one for which we owe a debt of gratitude to our forward-thinking brand partners, who have ove-turned convention and built us proactively into their supply chain.”

All Good Things: Creating a more sustainable fashion industry

Led by Ben Barnett, former CEO of the TFG London portfolio of brands (Hobbs, Whistles, and Phase Eight), All Good Things is a multi-brand outlet retailer dedicated to creating a more sustainable fashion industry. 

Since its inception in 2019, All Good Things has formed partnerships with over 200 premium and ethical brands. 

These collaborations aim to breathe new life into fragmented and faulty stock by offering these items for sale as brand-new products. 

By doing so, the company helps to minimise the volume of unworn clothing that would otherwise end up in landfills.

Within the store collections, customers can discover not only unsold and repaired pieces but also pre-loved clothing that has been returned by previous customers. 

To further extend the lifespan of every garment, All Good Things provides in-store repair and recycling services. It ensures that each item receives the care and attention it needs, reducing waste and encouraging sustainable fashion practices.

As part of its commitment to environmental conservation, All Good Things says it goes beyond its in-store initiatives. 

For every purchase made, the company plants a tree, contributing to efforts aimed at mitigating the fashion industry’s impact on the planet. 

Ben Barnett, Chairman of All Good Things, says, “As the environmental cost of the clothing we love becomes increasingly clear, I believe we all must play our part. All Good Things represents a positive step towards reducing the footprint of our industry by expanding the lifespan of high-quality garments, in addition to giving ethical, independent womenswear brands a forum in which to retail their clothing and accessories.”

The Investor

Souter Investments is the private family investment office of Stagecoach Group co-founder and Scottish entrepreneur Sir Brian Souter. 

Its primary focus is on private equity investments in unquoted companies, where it can invest either on its own or with partners. 

Souter Investments also makes selected allocations to quoted markets, real estate and funds. The company has invested over £500m in over 70 unquoted companies over the last 15 years.