Dutch-based hospitality POS system provider Mr. Winston bags €600K for expansion: Know more

Netherlands-based Mr. Winston, a point-of-sale system provider for the hospitality industry, announced that it received €600K in investment from angel investors, including Jeroen ter Huurne, the CEO of Collin Crowdfund.

With this funding, Mr. Winston plans to expand its operations globally.

According to a statement, during the fundraising process, Mr. Winston relied on the guidance of Jan Willem de Jongh. “Both his guidance throughout the process and the connections through his network have been of great value to us,” says Koen Lavrijssen, founder of Mr. Winston.

Hospitality POS systems

With years of experience in the hospitality industry, Koen Lavrijssen recognised an opportunity within the market for hospitality point-of-sale systems. 

“The outdated and inflexible technology of competitors means they can only run on certain hardware. Additionally, systems are not designed for user-friendliness and self-service, often accompanied by high subscription costs and expensive hardware. These factors make the hospitality system a burden for many entrepreneurs,” says Lavrijssen.

To tackle this challenge, Mr. Winston provides a user-friendly system that is compatible with all standard hardware options. 

Additionally, the company provides integration with other systems, ensuring accessibility along with competitive pricing and the elimination of expensive hardware or implementation fees.

Mr. Winston claims it is trusted by various hospitality establishments across the Netherlands. In 2023, the company not only experienced growth in the Netherlands but also expanded into five other European countries.

To expedite local and international growth, the company focuses on a dealer (reseller) strategy. Dealers have been established in the Netherlands, Belgium, Germany, and Spain, enabling Mr. Winston further to accelerate its growth at the start of 2024.

With the investment secured, Mr. Winston is preparing its product for entry into additional markets.

What’s next?

After developing a “robust” product and expanding organically for several years, Mr. Winston shifted its focus to investing in sales and marketing in 2023. This move led to 140 per cent growth. 

Now, founder and CTO Lavrijssen views this as the opportune moment to take the next step forward.

He says, “Until now, we’ve been able to finance our growth entirely through bootstrapping. With this investment, we aim to accelerate our growth by expanding our sales team, scaling up marketing efforts, and further developing our products.”