MadTech is a new and fast-growing ecosystem of startups. These startups offer Artificial Intelligence and machine learning marketing and advertising technologies. The MadTech startups are aimed at making things possible for companies.
In the current era, consumers expect companies to identify their evolving requirements in real-time. with improved ability to turn data into actionable insights, combine marketing tactics, and streamline marketing strategies to increase revenue, MadTech is preferred by companies. As MadTech is growing rapidly, there is increased focus on the same from all aspects.