Advertima, a 3D computer vision platform provider founded in 2016, has secured €15 million Series A investment round led by existing shareholder Swiss real estate company, Fortimo Group.
According to the company, this investment will enable the startup to further develop its platform on a global scale and strengthen its position as a critical player in the wider ecosystem of smart space environments.
“We’ll be investing €25 million in the further development of our smart retail solutions over the next two years. €10 million of this investment will be financed by our revenues so this €15 million round is a crucial milestone to help us achieve our vision for how the world will look by 2030,” says Advertima Co-Founder and CEO Iman Nahvi. “We see a world where the physical and digital layers are merged to enhance our daily professional and private lives. Advertima’s Human Data Layer will be one of the irreplaceable components in this whole ecosystem of applications and technologies that will build the foundation of our future lives.”
Human Data Layer
Advertima has created the ‘Human Data Layer’, which visually interprets human behaviour in physical spaces, through computer vision, machine learning, and artificial intelligence (AI).
By providing a real-time and easily accessible data stream, the platform gives the ability for the smart spaces of the future to interact with people in a seamless and meaningful way.
Eyes on grocery retail amid COVID-19
Headquartered in St.Gallen, Switzerland, the first sector that Advertima has set its sights on is grocery retail. The company offers smart inventory management and autonomous checkout while also providing engaging and relevant content on smart digital screens throughout the in-store shopping journey of every customer.
By making retail spaces smart, grocers maximise the efficiency of their stores, increase their revenues, and generate greater returns per square meter.
Advertima’s smart retail portfolio has been developed with Switzerland’s largest retailer, Migros, and the international grocer SPAR. The technology is already being used by 14 companies across eight different countries.
“It is clear that the rapid digitalisation of our society is going to have an impact on consumer habits, especially in the retail sector,” says Fortimo Group Founder Remo Bienz. “Advertima is at the cutting-edge of technology in the retail space. As a long-standing shareholder, we know how visionary their technology is, but also how it has been successfully adopted by major, global organisations and already generated significant revenues. We’re excited to be part of Advertima’s journey.”
“Since its founding in 2016, our Swiss start-up has had a global technology vision. This funding round brings our vision nearer to reality,” says Damir Bogdan, Advertima Seed Investor and President of the Board.
Main image credits: Advertima