The e-commerce giant Amazon has announced plans to launch in Sweden through its website Amazon.se. With this move, the company is planning to establish a local presence in the Nordic countries. Up until now, the Swedish customers had to use the other websites of Amazon in Europe like Germany to get their purchases shipped with high-delivery charges.
Alex Ootes, vice president for EU Expansion at Amazon, said, “Amazon has been supporting Swedish customers and selling partners across our different European stores for many years, but the next step is to bring a full retail offering to Sweden and we are making those plans now,”