As the iPhone sales have begun to plateau, the Cupertino tech giant’s focus is shifting to its services business, which is being positioned as the next big frontier for revenue growth.
According to the latest reports, Apple is planning to introduce a single payment subscription service – Apple One, mimicking Amazon’s Prime program, the cornerstone of Amazon’s success. Â
Apple One – bundled subscription service
Let’s face it, paying multiple services individually from the same company can be pretty much irritating. Well, this is about to change for Apple users, for the better.
With Apple One, the company is bundling its various subscription services into a single monthly payment at a lower monthly price aggregate ($2 to $5 cheaper/month depends on the package). It aims to encourage customers to subscribe to more Apple subscriptions, in turn generating more revenue. This new subscription could be launched alongside its new iPhone lineup this October.
Part of iOS 14
The reports from also detail that Apple One will be made available in multiple tiers like a basic package (Apple Music and Apple TV+), the mid-tier package (Apple Music, Apple TV+, Apple Arcade gaming service).Â
The next tier will have Apple News+, followed by a pricier bundle with extra iCloud storage for files and photos. However, it’s not the final structure and may change, clears the report from Bloomberg.
Based on the apps and services users use, the iPads and iPhones will suggest the package accordingly. Apple One is also said to be a part of iOS 14, however, it is not available on the beta right now. Supposedly, the bundles will be focused on families, allowing for up to six people to use each service.
Fitness subscription rivaling NTC and others
From what we learn from the report, Apple is working on a fitness subscription service for top-end bundles, offering virtual classes and workouts similar to Nike Training Club (NTC).
It doesn’t end here since the company is mulling a new software and hardware bundle, like including a free year of Apple Arcade with the purchase of Apple TV streaming box.
Right now, Apple earns somewhere around $50 billion-a-year from the services segment. Through Apple One at a discounted price, the subscription and usage could increase.
Will this work? Do let us know your opinion below!
Main image credits: DANIEL CONSTANTE/ Shutterstock
