Amsterdam-based unicorn Backbase, an Engagement Banking platform that empowers financial institutions to accelerate their digital transformation, announced on Monday, June 5, that it has appointed Joost van Mook as Chief Commercial Officer.
Jouk Pleiter, founder of Backbase, says, “Joost is a proven sales leader, having delivered results from when he was a sales executive up to leading a massive sales organisation.”
“Joost brings passion and deep enterprise selling experience to the table, which will accelerate our ambitions to drive the Engagement Banking movement forward and grow Backbase around the world.”
Who is Joost van Mook?
Joost Van Mook has over 17 years of experience in enterprise application enterprises to Backbase’s customer-facing organisation.
Most recently, he completed a 10-year stint with SAP, where he was Chief Customer Officer in the Netherlands. He became the youngest member of SAP’s Dutch executive board in 2019 and was appointed COO after previously running numerous business units.
During his time at SAP, he was instrumental in transitioning the Dutch organisation from a licence and support business to a cloud firm, directing go-to-market planning, sales strategies, and partner engagements.
Joost was nominated for the Dutch Young Captain Awards for young business leadership skills in 2020. He was the executive sponsor for the SAP Netherlands Corporate Social Responsibility programme, the SAP Academy traineeship programmes, and the Young Professional network.
Joost Van Mook will drive Backbase’s continuous expansion, which has seen the company surpass €200M in sales.
Van Mook says, “Backbase is re-architecting banking around the customer and I can’t wait to help our customers achieve their vision. I’ve been excited meeting the team and I’m confident that working to the Backbase values of together and entrepreneurship we can write a new chapter in Backbase’s already strong growth story.”
About Backbase
Founded in 2003 by Jouk Pleiter and Gerbert Kaandorp (no longer with the company), Backbase is a financial technology company that aims to “re-architect” banking around the customer.
The company’s white-label Engagement Banking platform enables banks and credit unions to quickly digitise their operations that interact with consumers. It also creates journeys that both meet and surpass the expectations of today’s tech-savvy clients.
Over 150 financials globally are using Backbase’s Engagement Banking platform. Some of these include AIB, Barclays, Bank of the Philippine Islands, BNP Paribas, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank and Lloyds Banking Group among others.
With global headquarters in Amsterdam, Backbase has regional offices in Atlanta (Americas HQ), New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Kraków, Singapore (Asia HQ), Hyderabad, and Sydney.
