Amsterdam-based unicorn Backbase, an Engagement Banking platform that empowers financial institutions to accelerate their digital transformation, announced on Monday, June 5, that it has appointed Joost van Mook as Chief Commercial Officer.
Jouk Pleiter, founder of Backbase, says, “Joost is a proven sales leader, having delivered results from when he was a sales executive up to leading a massive sales organisation.”
“Joost brings passion and deep enterprise selling experience to the table, which will accelerate our ambitions to drive the Engagement Banking movement forward and grow Backbase around the world.”
Who is Joost van Mook?
Joost Van Mook has over 17 years of experience in enterprise application enterprises to Backbase’s customer-facing organisation.