Berlin-based startup Targomo appoints Google manager Patrick Schoenemann as CEO

Based out of Berlin, Targomo helps organizations generate data-based insights and forecasts to boost performance. In the latest development, former Google manager Patrick Schoenemann has joined Targomo as CEO to strengthen the startup’s offering to businesses and public organizations.

Notably, Patrick had been building up Google’s operations in Europe since 2006, running various positions within the Google Maps Enterprise business.

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Henning Hollburg, Targomo’s founder and managing director:

He has a deep understanding of geospatial information, and how businesses and public departments could use this data to generate insights and predictions to serve their customers. With his experience and background, Patrick is a natural fit for Targomo.

For the uninitiated, Targomo offers sophisticated mapping and location software, allowing managers to make intelligent business decisions based on location data. The idea for Targomo came from a university project at the renowned Hasso Plattner Institute in Potsdam. At the same time, Henning was writing his Master’s Thesis about the interactive analysis of reachability in large transportation networks.

For example, the software predicts revenues of retail stores, forecasts the attractiveness of new offices before they are constructed, or optimizes public transportation networks to deliver the best possible service to commuters.

Patrick said: 

Targomo offers state-of-the-art software to analyze and answer highly complicated location questions. I am deeply impressed with how Targomo pioneers location intelligence and artificial intelligence, yielding extremely valuable insights. These will help organizations to forecast what customers need at what time and where exactly.

Additionally, the company’s cloud-based software is also able to analyze vast amounts of data to plan and update logistics routes, making sure goods are delivered on time and at minimal costs. 

The German company got clients including Oxford Retail Consultants in Britain, French telecoms group Orange, Dutch real estate platform Funda, Oslo’sOslo’s public transportation authority Ruter, and German beverages retailer Getränke Hoffmann, among others.

Last year, Targomo launched TargomoLOOP, a stand-alone platform that managers and employees without a coding background can use to gain insights into how to improve performance.

Main image picture credits: Targomo

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