The travel and tourism industry accounted for over 10% of all economic activities across the world as of 2018. This industry is the second-largest spending category for companies next to payroll. However, the booking experience is yet to be improved since the first wave of travel tech startups including Kayak and Expedia. Now, consumers visit several websites before they make a booking and most business trips are booked via phone or email.
There are several new online travel agents that are mushrooming to make the process of booking trips less fragmented. Still, it remains tough to access airline data and create packages meeting clients’ expectations due to inadequate APIs. The British travel tech company Duffel represents the biggest shakeup in the sector with its budget air travel service.