Continues inriver’s momentum as a new breed of product information management, with industry-leading content distribution
CHICAGO & MALMÖ, Sweden–(BUSINESS WIRE)–inriver, the leading software company powering the entire product journey with revenue-driving product information management (PIM) across every customer touchpoint, today unveiled the inriver Brand Store, a self-service digital storefront providing a centralized and secure way to distribute product information. Today’s inriver Brand Store launch continues the company’s commitment to evolving the product information management space with its new breed of PIM.
Getting the right content to the right place at the right time can be cumbersome and complicated for large enterprises such as industrial and branded manufacturers. Often, there is no central content repository for consumers to access the information they need. By streamlining how brands communicate with internal teams and third-party partners, inriver Brand Store eliminates time-consuming and error-prone methods. It ensures that every stakeholder has the most accurate content they need.
Early adopters of the inriver Brand Store include Brunswick, Victorinox, Rockwool, Broan-NuTone, and others. By leveraging this new solution, these brands can maintain full control over their critical product assets in this PIM platform, add new revenue streams, and work collaboratively with third-party customers.