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- 48% of Online Shoppers Made a Recent Impulse Online
- 56% Regretted the Purchase
- 39% Shared their Regret
SAN DIEGO & LONDON–(BUSINESS WIRE)–SimplicityDX, the edge shopping company, today announced new social commerce research, “The Impulse Trap,” showing 48% of consumers made a recent online impulse purchase, 56% regretted the purchase.
“Impulse purchases are bad for shoppers and bad for brands. More than half of impulse shoppers aren’t happy, and brands often see higher product returns and damage to their brand image. It gets worse because 39% of consumers will then share their negative experience with friends or on social,” explained Charles Nicholls, industry veteran and analyst at SimplicityDX Academy.
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