It was in early March that the World Health Organisation (WHO) declared COVID-19 a pandemic. Since then, the Netherlands witnessed a surge in the number of people affected by the virus, which made businesses urge their staff to work from home. As a result, there has been a significant increase in sales outreach from Dutch businesses and a decline in the sales competition as COVID-19 restrictions impacted the economy.
COVID-19 impact on Dutch sales performance
The leading growth platform HubSpot announced its sales analysis report tracking trends across the global customer base. It covers over 70,000 businesses that utilise the platform and sales data analysed over a period of six months from January to June. It provides a unique insight into the impact of the pandemic across businesses and shows that the trade drop off witnessed by the Dutch businesses between March and May. Also, it details that the Netherlands outperformed other markets such as the UK and the US in June. This has been possible with a higher conversion in sales during this month.