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With €3.5M funding, this hot startup from Denmark wants to become a world leader in solving infrastructure hassles in private offices

Akansha Srivastava by Akansha Srivastava
June 5, 2020
in News, (Crowd)funding, Lifestyle, Startups
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With €3.5M funding, this hot startup from Denmark wants to become a world leader in solving infrastructure hassles in private offices
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Managing an office can be a hassle at times, especially if you’re a startup. Notably, remembering birthdays, planning seasonal events or handling emergencies. Copenhagen-based startup Good Monday aims to make the office management job easier for you with their digital platform.

Easiest workspace management platform

Mik Strøyberg, CEO and founder of Good Monday spoke to Silicon Canals recently and says, “So far, offices have been running without a centralised system for office management. Price transparency, flexibility, overview, and digitalisation have not typically been words connected to the B2B Office Service Industry. The industry has been closer related to lack of price transparency, overview, and long termination periods on all office services.” 

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He further explains, “We have built an easy to use Workspace Management platform that brings together all office services, contracts, contacts, and invoicing, bundling all communication.”

Raises €3.5M, plans expansion in London

Founded in May 2018 by Mik Strøyberg, Good Monday is a digital office management system taking care of all office related needs.

After recently raising $4 million (€3.5 million) funding from London-based VC, firstminute Capital as lead investor and with participation from existing investors Creandum, Seed Capital, and Preseed Ventures — Go Monday now plans to expand in London. Further, the company also aims to fuel product development, and accelerate the mission to change the way companies run their offices. 

Strøyberg says, “We will use the investment to conquer the London office market and further position us as the leading Workspace Management Platform. We also plan to accelerate the development of our platform in 2020.” 

So, how does it work?

Good Monday has built a Workspace Management Platform with an integrated marketplace of office services. This includes everything from cleaning, coffee, and lunch to employee benefits such as gifts, flowers, birthday cakes, and yoga. The platform gives companies full flexibility and provides a complete economic overview of how the office is run. In other words, Good Monday has taken the infrastructure from co-working, made it digital, and injected it into private offices.

Helping companies during COVID-times

During COVID-19, companies all over the world have been forced to cut costs and make sure everything runs as efficiently and flexibly as possible. 

That’s why – according to Strøyberg – the platform has only become more relevant. “The crisis has been a challenge, of course. We all know the horrible things the virus has brought and continues to bring, but as a business, we very quickly saw some light in the dark. We decided to focus our energy and efforts on how to help people and companies shut down their offices the best way possible and maybe more importantly, how to get back the best and safest way possible. This worked extremely well for us, and we have learned that our platform is actually more or less built for situations like this one,” he reveals. 

A headache-free office environment?

So far, Good Monday has been operating in Copenhagen, Denmark, and with more than 150 companies on the client list – ranging from tech startups to embassies and law firms – it’s now time to take on a new market: London. 

The vision for the Danish startup is to become the world’s leading Workspace Management Platform. At the first stop on that international journey, the London office is set up with five employees and multiple clients are already on board. 

Making the international expansion financially possible is primarily the UK early-stage VC firstminute Capital, led by Brent Hoberman. According to Hoberman, who’s also the founder of Lastminute.com, Good Monday is a unique player when it comes to changing the way an office is run. 

“COVID-19 has changed the office space as we know it. As lockdown eases, it will be more important than ever for office environments to offer something compelling enough to compete with the benefits of working from home. Such services – that help build a strong office culture and a more productive work environment – are the types of services that Good Monday’s marketplace unlocks,” says Brent Hoberman, co-founder and Executive Chairman at firstminute Capital.

“Good Monday taps into the same zeitgeist as co-working spaces, offering companies a headache-free office environment, but with a radically more sustainable and capital-efficient business model. We’re proud to back team Good Monday as they expand internationally to make office operations smoother, more transparent, and fun,” he continues. 

In 2019, Good Monday saw a 230% growth in revenue and a 430% growth in the number of customers. With this latest capital injection, Good Monday has now received close to $7M in less than 2 years, and at the start of next year, the startup is looking to raise a Series A. 

No competitors in Europe

Talking about competitors, Strøyberg says, “We do not have any competitors in Europe. Our biggest competitor globally is Eden, which is primarily operating in the US. We believe that our consumer-approach makes us unique. Not only do we offer facility services like cleaning, lunch and handymen – we also provide all kinds of services to improve the happiness and motivation of employees.”

He further concludes by saying, “We are a Danish company and our platform is born out of Nordic work values. We are on a mission to create better work experiences and help companies improve what we believe is really the most important thing: The happiness of the employees.”

Main image credits: Good Monday

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