Founded in 2015 in the Netherlands, gaming startup Medal.tv, which claims to be the largest short-form video clip sharing platform in gaming, has today announced the acquisition of Megacool.co, a mobile game clipping and sharing startup. This acquisition allows Medal.tv to expand into the mobil gaming market, leveraging the Megacool mobile SDK and community of developers and publishers using it. Megacool is a startup born out of the Norwegian mobile games studio, Dirtybit.
“Gaming is an extremely fragmented market, with multiple operating systems and device types. Each has different technical constraints, yet users expect a consistent level of quality on all platforms. This has made launching simple social services to gamers difficult for the industry,” said Pim de Witte, CEO of Medal.tv. “By adding Megacool’s mobile expertise and technology to Medal.tv, the largest clip sharing platform on PC, we’ll be able to work directly with game developers on both platforms to drive installs and re-engagement to their games through player-driven sharing behaviour. With this acquisition, we are unifying content sharing into a simplified layer for gamers and devs across PC and mobile.”
Every day, more than 100,000 gameplay video clips and highlights are uploaded to Medal.tv.