The French adtech startup PixelMe has received a seed funding of €1 million for its retargeting URL shortener. The investment round has been led by the French VC Serena, with participation from Kima Venture and angel investors including Thomas Rebaud, Christophe Chausson, Stan Massueras, Manuel Jaffrin, Edouard Dessain Gelinet, and Gregory Gazagne. The investors now have become a total 22% stakeholder in the company.
The Partner at Serena, Kamel Zeroual said, “A new generation of freelances and SMEs are now ultra-connected. They’re all looking for simple and easy tools to help them develop their business (the do-it-yourself generation). PixelMe is drastically simplifying the technical acquisition process (growth marketing) in order to offer as many users as possible a simple, multiplatform and ROI oriented tool.”