French startup Contentsquare, a global leader in experience analytics works with the mission to empower brands to create better experiences and analyses customer behaviour via billions of anonymous app, mobile, and web interactions. Now, Contentsquare has secured $190 million (nearly €174 million) Series D funding led by BlackRock’s Private Equity Partners team.
This takes the overall funding raised by the company to $310 million (nearly €280 million) and the investor joins the existing investors such as Bpifrance, Canaan, Eurazeo Growth, Highland Europe, GPE Hermes, KKR, and H14 that also participated in the recent investment round.
Plans to expand internationally
Contentsquare will use the fresh capital to continue to invest heavily in innovation. This includes predictive and AI-based analytics. Also, the company will use the investment to expand its business across Europe, Asia, US, and the Middle East. Contentsquare already has eight offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo and Singapore.
“This investment during these uncertain times is a proof of the fantastic job our teams have done,” said Jonathan Cherki, Founder and CEO, Contentsquare. “It validates the strength of our vision for the next 5 years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviours.”
“Already a fast-growing market, experience analytics is now a must-have for businesses,” said Nathalie von Niederhaeusern from BlackRock, who is joining Contentsquare’s Board of Directors. “Contentsquare has unique assets: strong behavioural data and AI algorithms, deep understanding of digital consumers, a large database of benchmarks, a great leadership team and R&D depth. With their client roster, they are defining the experience analytics market globally.”
What does Contentsquare do?
Founded in 2012 by Jonathan Cherki, Contentsquare adheres to data privacy laws including California CCPA and EU GDPR. It transforms knowledge into intelligent recommendations that will help increase engagements, revenue, and growth. It integrates a broad set of data including UX, content, product, acquisition channel, pricing, and technical performance. And, this French company provides more accurate insights as well as AI-powered recommendations for improved digital results.
This platform is trusted by over 700 enterprise customers including Global Fortune 100 and industry powerhouses such as American Express, Best Buy, Dell, Ikea, LVMH, T-Mobile, Salesforce, Sephora and Toyota. It has built a strong ecosystem that is integrated with numerous tech vendors and has established strategic partnerships with digital marketing solutions providers and consultants across the world.
The platform analyses over 10 trillion consumer interactions including $1.4B of e-commerce sales per day. Furthermore, Contentsquare created the COVID-19 eCommerce Impact Data Hub providing tracking and analysis of the pandemic on digital consumer behaviour across industries and geographies.
“Our clients and partners will benefit from the acceleration of our innovation, both organically with important R&D recruitments and through acquisitions,” added Jonathan Cherki. “We will also invest in sales and marketing in key geographies to fuel our rapid market expansion.”
Main image picture credits: Contentsquare
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