The Haarlem based startup Join Marketing wants to make the market for influencers more transparent. That is why the influencer platform matches influencers and brands by using Artificial Intelligence (AI) and is the first in Europe to do so. Join now launches a new self-learning algorithm, that tells you whats the right price of an influencer post. Join Marketing is founded in 2017 by Paolo Martorino and Edwin Knip.
Join launches the algorithm since it has found out that two out of three messages that influencers post on behalf of brands have a price tag that is inaccurate. Brands and influencers, according to Join, often do not know what the posting of a message is worth.