The online grocery market is poised to grow as it helps people save the time they spend travelling to a supermarket, pushing the cart down the aisle and waiting in long lines to checkout. Of course, online grocery shopping is convenient but that’s not all. It also lets buying a range of products that are not commonly found in supermarkets and buyers need not compromise on the quality or price of the product.
There are a handful of online grocery delivery startups in Europe. One such startup is Italy-based Supermercato24. Founded by Federico Sargenti in 2014, this startup connects both customers and personal grocery shoppers in a locality. It is teamed up with major local and global supermarket chains, including Carrefour and LIDL in Italy and lets partners digitise their assortment, manage payments, make deliveries, and provide customer care support.