The one-fits-all approach has lost its way in the tourism industry, especially with the Millenials since they don’t consider a beach holiday as the perfect way of passing the time. With huge exposure to technology, the way we spend our holiday has also been altered. As a result, Europe, a continent with the flourishing tourism market, embraces both the advantages and challenges of a travel and tourism ecosystem.
A lot of startups in Europe are setting their sights on the travel and mobility industry, which is one of the fastest-growing markets in the world. Capitalising on technology, startups are making good use of web and mobile applications, revolutionising the way from booking ground travel in Europe to finding a place to hike in a national park.