Paris-based PlayPlay is a video creation tool that lets marketing, comms, and social media teams produce high-quality videos within a span of a few minutes. This startup aims to democratise video creation and let people and brands sans any editing or filming skills to create video and entertain their audiences. Now, PlayPlay has secured €10 million Series A funding in a round led by Balderton Capital along with participation from Kerala Ventures and Point Nine.
What does PlayPlay do?
Mobile video consumption has grown by 100% each year, and in 2020, traffic to online videos is all set to grow 15 times higher than it was in 2017. Despite the growth, there is a disconnect between these figures and people with the right editing skills. Also, there is a limited number of free online tools providing video building tech and these lack quality-rich creative interfaces and features making them unsuitable for creating professional videos. This is PlayPlay comes to the rescue of video creators.