The company has developed an online connection between suppliers and resellers which enables them to efficiently market to the end customer together and measure important KPIs in the channel. The platform is already operating for clients like Dropbox, HP and Quantore. The investment will be used for further development of the platform and to grow the user base of suppliers and resellers.
Indirect sales channels are key drivers of economy
More than 75% of all world trade goes through the indirect sales channel (WTO), meaning that products move through a chain of intermediaries (typically manufacturers, distributors, wholesalers and resellers) to be made available for purchase by an end customer.
Within the channel, less than 5% of supplier marketing content and activities reaches the end customer through the resellers. There is limited insight into what works and what doesn’t. Channel marketing euros are wasted and revenue is left on the table for both suppliers and resellers. Channext aims to achieve a higher ROI of channel marketing budgets by means of leads and sales. They do this by automatically distributing campaigns to resellers and their customers and measuring all relevant KPIs throughout the channel.