In a recent development, the Dutch AdTech firm, The Next Ad and a media holding company IPG Mediabrands signed a long-term partnership. It will help both companies co-innovate in the social advertising niche.
The Next Ad happens to be the only Facebook Marketing Partner in advertising technology in the Benelux. The company manages campaign performance on Facebook and Instagram for brands like Heineken, Catawiki, and CLUSE.
IPG Mediabrands, on the other hand, works with top brands of the world through its various labels such as Super Digital, Yune, and Traffic4U.
What both companies had to say?
Richard Smoorenburg, Chief Digital Officer IPG Mediabrands Nederland explained how IPG’s access to a variety of big brands and their in-house experts, and The Next Ad’s Adtech expertise makes this partnership especially interesting.