Every year, fitness industry evolves and develop further, where partner training, group training and other business models are becoming popular. While, there are numerous fitness applications which are trying to win the race in the Dutch market, but there’s one which has lately caught our attention for the bold new developments taking place in the company.
The talk is about the Amsterdam-based fitness app company Virtuagym, which has appointed Lennart Gijsen as the new Chief Commercial Officer (CCO). The former head of marketing in Booking.com holds years of expertise in marketing and product management in SaaS and e-commerce sectors.
In addition to his role in Booking.com, he also had a stint open-source groupware platform Zarafa as Head of Marketing Communications.
Having said that, Gijsen will be mainly concentrating on strengthening Virtuagym’s international growth and will work with the product and innovation teams to optimize Virtuagym’s services for local markets. “We are happy to have Lennart on board,” says Paul Braam, CEO, and co-founder of Virtuagym. “With his passion for innovation and his experience with SaaS, we are convinced that he will help us to grow Virtuagym faster than ever.”