U.S. rapper and international pop icon, Snoop Dogg, whose real name is Calvin Broadus has invested in Klarna, a Swedish fintech startup. The American rapper Snoop Dogg aka Calvin Broadus has become a minority shareholder in Klarna that provides buy-now-pay-later services across 100,000 retailers in both Europe and the U.S.
The exact amount involved in the deal is yet to be disclosed. But the rapper will become the face of the Swedish company’s latest marketing campaign named Smoooth Dogg. The campaign indicates that Klarna’s products will make daily life easier and smoother, be it for a consumer or a merchant. After this campaign, Klarna and Snoop Dogg will announce the next step.