Silicon Canals
No Result
View All Result
  • Home
  • News
    • News
    • Startups
    • Scaleups
    • AI and chatbots
    • FinTech
    • Business Wire
    • Travel & Mobility
    • Coin Canals
    • Software & SaaS
    • Event News
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Exclusive content
    • Partner content
    • Amsterdam
    • Community partners
    • Remote: Tech Talent Report
    • Guest Contributions
  • Find a job
  • Tech Events
    • Technology Events
    • Event News
    • Submit event
  • Contact
    • Contact us
    • Sign up for our newsletter!
    • Contribute your content
    • Team
    • About us
  • Partner with us
  • Home
  • News
    • News
    • Startups
    • Scaleups
    • AI and chatbots
    • FinTech
    • Business Wire
    • Travel & Mobility
    • Coin Canals
    • Software & SaaS
    • Event News
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Exclusive content
    • Partner content
    • Amsterdam
    • Community partners
    • Remote: Tech Talent Report
    • Guest Contributions
  • Find a job
  • Tech Events
    • Technology Events
    • Event News
    • Submit event
  • Contact
    • Contact us
    • Sign up for our newsletter!
    • Contribute your content
    • Team
    • About us
  • Partner with us
No Result
View All Result
Silicon Canals
No Result
View All Result

Snoop Dogg invests in Swedish fintech giant Klarna

Editorial team by Editorial team
January 17, 2019
in News, (Crowd)funding, FinTech
Snoop Dogg invests in Swedish fintech giant Klarna
LinkedInTwitterWhatsAppFacebook
Read this article in:

U.S. rapper and international pop icon, Snoop Dogg, whose real name is Calvin Broadus has invested in Klarna, a Swedish fintech startup. The American rapper Snoop Dogg aka Calvin Broadus has become a minority shareholder in Klarna that provides buy-now-pay-later services across 100,000 retailers in both Europe and the U.S.

The exact amount involved in the deal is yet to be disclosed. But the rapper will become the face of the Swedish company’s latest marketing campaign named Smoooth Dogg. The campaign indicates that Klarna’s products will make daily life easier and smoother, be it for a consumer or a merchant. After this campaign, Klarna and Snoop Dogg will announce the next step.

Previous investments

The investment made in Klarna, the fintech giant is not the first one out of the music business done by the U.S. rapper. Previously, Snoop Dogg had been an early stage angel investor in a slew of startups including Reddit, Robinhood, a commission-free trading app and Eaze, a California-based marijuana delivery business.

Regarding this investment, the rapper said, “I’ve been looking for opportunities to expand my portfolio of investments in technology to Europe. When I look at how Klarna operates and challenging the status quo, it is a match made in heaven. I am very excited about this partnership.”

Smoooth Dogg campaign

In the meantime, a video ad has been uploaded to Klarna’s official YouTube channel showing the rapper alongside a set of bling emblazoned with the name Smoooth Dog.

Valued at $2.25 billion

Klarna was founded in 2005 in Stockholm to bring a revolution to the payment services. As of now, it operates in 14 countries and is backed by investors such as Permira, MasterCard, Atomico, Bestseller Group and Sequoia Capital. Back in 2015, Klarna was valued at $2.25 billion by investors. This made it one of the largest private fintech unicorns in Europe to be valued over $1 billion. It considers Adyen, PayPal and Square as its rivals.

Stay tuned to Silicon Canals for more updates in the tech startup world.

Did you know you can post your job for free on our job board? If you require extra promotion, reach out to [email protected] for a discounted offer.

Tags: FinTechinvestmentstartups
ShareTweetSendShare

Partner content | Partner with us

Amsterdam’s Rockstart launches its second AgriFood fund; plans to invest in 50 startups in five years

Amsterdam’s Farmless raises €4.8M to free protein production from animals and agricultural land

Paris-based Echo Analytics acquires Amsterdam’s AI location firm Roam.ai: Here’s why

Meet Farhad Andalibi, a LinkedIn alumnus helping Techleap’s DLiT Community to advance DEI efforts in the Dutch tech ecosystem

Amsterdam’s Transferz joins forces with Holiday Extras to transform global ground transportation

Silicon Canals | Find a job

Top news | from Amsterdam

Check out the Amsterdam startups that raised funding in November; 5 of them are hiring

Amsterdam-based startups that are fundraising right now

Dutch-Swiss startup Cradle raises €21.9M for pioneering Generative AI in protein design

Germany’s Sastrify expands market reach; acquires Amsterdam-based Pengu and raises fresh funds

Amsterdam’s LAYCO raises €300K to make healthcare more sustainable and accessible

  • About Silicon Canals
  • Partner with Silicon Canals
  • Impressum
  • Contact us
  • Sign up for our newsletter!
  • Find a job
  • Disclaimer
  • Privacy Policy
  • Cookie Policy (UK)
  • Cookie Policy (EU)
  • Terms & Conditions Silicon Canals

Silicon Canals © 2014-2023 | Design: Bright Idiots. Images: Depositphotos

No Result
View All Result
  • Home
  • News
    • News
    • Startups
    • Scaleups
    • AI and chatbots
    • FinTech
    • Business Wire
    • Travel & Mobility
    • Coin Canals
    • Software & SaaS
    • Event News
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Exclusive content
    • Partner content
    • Amsterdam
    • Community partners
    • Remote: Tech Talent Report
    • Guest Contributions
  • Find a job
  • Tech Events
    • Technology Events
    • Event News
    • Submit event
  • Contact
    • Contact us
    • Sign up for our newsletter!
    • Contribute your content
    • Team
    • About us
  • Partner with us

Silicon Canals © 2014-2023 | Design: Bright Idiots. Images: Depositphotos

X
X